People love lists.
People believe lists.
Foursquare recognizes that and has now created ‘Best of’ lists for cities which will help Foursquare users see where people go and inspire businesses to push their Foursquare presence more.
The Foursquare blog tells us
These best of lists are based on the ratings we give to millions of places on Foursquare. We use signals like tips, likes, dislikes, popularity, local expertise, and nearly 3 billion check-ins from over 30 million people worldwide to determine how much people love a place. The Best of Foursquare pulls together lists of the places people love most in cities across the U.S., from cafés and pizzerias to museums and bookstores.
This makes good sense. Foursquare is one of those social plays that doesn’t get the same press it used to but is still used by a lot of people. This could be a way for them to get back out in front of the social game and add value to a check-in from a business owners point of view. Small businesses are now more likely top push check-ins so they can get the recognition in these lists. At least, that must be part of the theory.
Will this best of approach get you back in the Foursquare game? How are you using Foursquare for your business currently? Has it run its course or will this help put it in the forefront of social again? Are you still interested in being the mayor of something? So many questions.