Vine is a camera gizmo for the iPhone. You use it to shoot a six second video and then the app creates an auto loop so it plays over and over and over and over. . . you get the picture. Here’s a sample:
— David Grayson Kenyon (@dGrayk) January 24, 2013
It makes me dizzy but I have it on good authority that it will be popular with Millennials, so prepare for the shaky, bouncy, loopy onslaught.
Twitter announced the partnership on Thursday but quickly ran into a problem. Some users found that when they logged in to Twitter through Vine, they were given access to someone else’s account. Since it was a page load problem, no one could actually post to another account, but they could see the other person’s contact information. A page reload made it go away.
There’s no telling how widespread the problem was, but it was big enough for Vine to cut the tie to Twitter and Facebook for a few hours while they investigated. The service was restored and is now functioning properly.
Vine is a cool tool that will likely burn bright for the next few days while everyone photographs their dogs, their kids and their friends making funny faces. Once the novelty wears off, we’ll get to see Vine’s real worth.
Video works but is there any marketing value in six seconds on a loop? You could use it to show your brand logo off in an unusual way. Or create the world’s shortest product demo video. But the real power of Vine is in showing off your company’s personality. Does your staff play Ping-Pong at lunch? Do you have a company pet that roams the halls? Do you brainstorm by doodling? That’s the best way to use Vine to promote your company.
Did you make a video using vine? Leave your Twitter handle in the comment box and we’ll check it out.