Before we get started I have a quick questions which probably has a not so quick answer. Here it goes. Who thinks that content marketing is a good term to be throwing around in marketing circles? It sure gets a lot of play but it seems to be such a wide area and catch all phrase. What does it actually mean? Feel free to drop an opinion in the comments.
Ok, well thanks for entertaining that thought. Now, no matter how we define it or parts of it, marketers are still very much buying into the concept of digital. It would be silly not to in most cases. In fact, according to Econsultancy’s and Responsys’ Marketing Budgets 2013 report the digital space continues to get more and more budget attention. Note that these numbers come from the perspective of the company and not the agency side of the equation.
Even in a still unsettled economic climate the digital channel is holding its ground. So while it’s great that companies are willing to put marketing budget bucks into the digital space it’s also good to know where these dollars will go with regard to the various digital channels available currently.
Here is a look at the most likely to receive marketing money in 2013.
Content marketing wins the day. What is always amazing is what follows and today it is whatever helps marketers retain current customers. It truly is much more expensive to get the new ones than it is to retain the existing ones, isn’t it?
So do these results reflect your digital marketing priorities? Each business and vertical is unique in what works best with their customers and prospects. Does your target market make you look at your digital spend differently than what is represented here?