Marketing Pilgrim's "Mobile" Channel

Sponsor Marketing Pilgrim's Mobile Channel today! Get in front of some of the most influential readers in the Internet and social media marketing industry. Contact us today!
by
6 Comments

Does HP Stand A Chance in Mobile?

posted on February 14, 2013


Android LogoIt appears as if Hewlett-Packard is preparing to enter the mobile space and is looking to bring Android along for the ride. It’s at once an interesting and quite belated response to the idea that we are no longer wondering when the year of mobile will happen. That moment came and went quite some time ago.

ReadWrite Mobile reports

Having failed to carve out a place for itself in the post-PC era, Hewlett-Packard is now taking drastic measures — by adopting Google’s Android operating system to run a series of upcoming mobile devices.

It’s a bit of a Hail Mary pass for HP, which has fallen years behind its rivals in the mobile space. It’s also a big win for Google, which adds another powerful partner to the Android ecosystem.

One thing I might offer is that this only becomes a ‘big win for Google’ if HP pulls off a miracle and gets some real traction with the tablets that will supposedly lead this charge.

What this does do is give some insight as to how well Windows is doing in the mobile space. Considering HP’s strength is the rapidly declining desktop space that is dominated by Windows you might guess that a partnership there makes as much, if not more, sense. Not to say it won’t happen but can they have it both ways? Regardless, right now it is more of a sting for Microsoft than anything else.

The San Francisco Chronicle reports

The world’s biggest PC maker, HP, is ready to abandon Microsoft’s Windows for its mobile computing efforts, Taylor Wimberly at ReadWrite reports.

Wimberly says HP has been working on a high-end Android-based tablet since before last Thanksgiving.

The timing is important. Microsoft’s tablet-friendly operating system Windows 8 came out at the end of October, and has been available for testing for over a year. HP must have thoroughly evaluated Windows 8 and Android and decided Windows 8 wasn’t good enough.

There is room for growth in mobile and it makes sense that HP wants to get involved but why so late?


Related Posts

Zemanta
  • http://twitter.com/MediaCastleX Mike E. Delta

    HP, is CONSTANTLY trying to abandon Microsoft’s Windows…they tried with WebOS and now they’re being assimilated into Google. Let them and maybe they’ll finally get what they want = #Oblivion

  • http://www.facebook.com/cynthia.boris Cynthia Boris

    To me, HP means printers and I’ve been very happy with their apps that allow you to scan and print wirelessly. I think this combo could be their angle on a new tablet. If we’re going to replace our computers, we need to be able easily print from the tablet and HP can make that seamless.

  • Aloysious Farquart

    I’m amazed every morning when I wake up and HP (and AOL) are still in business.

    • jpo321

      HP has a huge server business and printers. They still have a sizable chunk of the enterprise market.

  • jpo321

    I think they have a better shot at phones than Microsoft does.

  • http://www.facebook.com/JChap1590 Jason Chapman

    This article is absurd! A) HP has been in the mobile (ultraportable) game since 2008 with its release of the TouchSmart tx2 tablet. B) the Android operating system has only recently – within the last 2 years – migrated from strictly being implemented on smartphones to other mobile devices such as tablets. C) by and large, the tablet market has been a dedicated one – meaning dominated mainly by non-traditional PC manufacturers (Nokia, Archos, among many others which you probably have never even heard of). Major PC manufacturers (HP, Samsung, Asus) have just recently (within the past 2 years) thrown their hat into the ring. With the very recent release of Windows 8, HP has adapted that for tablet devices, as well. Does that the addition of Android devices in mobile applications benefit HP? OF COURSE! It’s absolutely not too late to break into that market, especially with such a well-established technology manufacturer as HP. But does it really signify that HP has given up on Windows 8 (after merely 4 months) as the primary OS of its mobile devices?? I really have no idea why this author is making these speculations or even how he came about drawing these conclusions. Idiotic.

Filed Under: Mobile