Posted February 11, 2013 4:56 pm by with 17 comments

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web-women-owned-businessBeing an entrepreneur is tough. Being a female entrepreneur is tougher but we’ve come a long way since Avon opened the door for women back at the turn of the century. From computers to cupcakes, women are making their own way with both brick and mortar businesses and online ventures.

A recent survey conducted by Group, Inc. and the National Association of Women Business Owners (NAWBO) shows an uptick in optimism among women entrepreneurs. 81% of those surveyed felt good about where their business was headed and 85% thought 2013 was going to be the year of the female entrepreneur.

Though most people associate running your own business with freedom, entrepreneurs know that it actually means you work harder and longer than anyone else. That’s okay, said the women in this survey because their main reason for starting their business was to realize their vision – they saw a need and they want to see it through.

But even the most successful entrepreneurs experience a few sleepless nights. 57% said they worry about the state of the economy, 40% are concerned about the cost of health insurance and 36% worry about business tax issues.

web-women-focusWhen it comes to marketing, 73% of those surveyed plan to increase spending in the coming year. Almost half of women business owners said that SEO and social media were the future of small business marketing and that they had a big impact on their bottom line. 52% said the only thing more important was website design and maintenance.

Traditional marketing barely showed up as a blip on the survey:

  • Print and direct mail: 1.6%
  • Email marketing: 6.2%
  • Even online advertising came in at only 4.4%

The women were asked, which social media network was the most valuable and LinkedIn came out on top but with only 27% of the vote. Facebook followed with 26%, then YouTube with 18% and Twitter with 17%.

When asked what it takes to be a successful entrepreneur, most said you had to have passion for the idea. After that, they said you had to have a long-term plan for success and the willingness to take risks and fail.

I’ll leave you with a couple of quotes from top female entrepreneurs:

“My best successes came on the heels of failures.”

— Barbara Corcoran, real estate investor, Shark on the ABC show Shark Tank

“If you are committed to creating value and if you aren’t afraid of hard times; obstacles become utterly unimportant. A nuisance perhaps; but with no real power. The world respects creation; people will get out of your way.”

– Candice Carpenter of iVillage

“Until you’re ready to look foolish, you’ll never have the possibility of being great.”

— Cher

  • Ross Clurman

    FYI, I think you mean *SociaL Media (in the title).

  • The preference for social media over traditional marketing tactics is understandable given social media’s increasing significance in business.

  • Yeah a big typo in the title itself…it should be #Social Media…Cynthia

  • Corey Lovett

    Nice Post! Yes I agree in title there was word which i think was more appropriate to use was missing and that is “Social Media”

  • FrankReed

    Thanks everyone. Typo changed. Our apologies.

  • I love Barbara Corcoran 🙂 I can tell you passion is not really what it takes. Everyone has passion. It’s the ability to get crushed and get back up. That’s what’s in the blood of every true entrepreneur. Passion starts to fade after you’ve been beat a few 50 times for so. But if you have as Charlie Sheen says “Tiger Blood: LOL in your veins, then you’ll make it as an entrepreneur.

  • robert cart

    Sometimes you just have to lay it all on the line. Listen to your instincts.

  • a1brandz

    It’s good to learn that SEO and online marketing will remain alive in coming days due to huge prospect of small business.

  • BeyondtheDiploma

    The survey is interesting and we also agree that SEO and social media marketing are so much helpful for every business.

    “Until you’re ready to look foolish, you’ll never have the possibility of being great.”

    You need to have the courage to take the risks. After all, business has all the fun and freedom. Women of today are as strong as men. Brave enough to do everything, become happy and successful.

  • Anis@MBA Programs

    I agree that that SEO and social media are the future of all business marketing and that they still have a big impact on their bottom line. We should set-up a strong SEO and SMO strategy to have significant results and height conversion rate. Certainly website design and maintenance are also so important but only for customers more than for search engine.

  • Yeah, I don’t think SEO and Social Media / content marketing will be going anywhere anytime soon.. Nice post!

  • btit

    that was good discussion on SEO and Social media for future business marketing.

  • scott graham

    great article, you will start to see google pushing google authorship in 2013

  • Once you manage to get your hands on the golden ticket, or an invite to join Pinterest, how can you make the most of this innovative new platform? Read on for a few ideas of how you could use Pinterest to boost your SEO, and your business.

  • I think SEO alway change to suitable for Google. In the future it very hard.

  • JerniBox

    Some of my most successful clients are women-run businesses, and they’ve really taken to the social media to increase their exposure. It has been a tremendous boost to their businesses.