The two biggest players in the smartphone world are Apple (iOS) and Android. Apple started the craze and set the standard with the introduction of the iPhone about a billion years ago. For a good while it held the top spot and was unmatched by seemingly inferior Android products.
Well, if the chart below from Gartner (link is to report that is for sale) is to be trusted, Apple is losing its grip on being the lead dog at least from a sales perspective. Actually, let’s just be honest here and say they have lost their grip.
The increase in Android device sales from Q4 2011 to Q4 2012 is almost staggering.
So let’s play the “Why does this matter to me as a marketer?” game. It matters because there is still a fair amount of marketers developing apps for iOS only. Honestly, I am amazed each time I see it.
What I would like to see more of (and please point me in the right direction if you know an answer here) is the demographics of the iOS v Android user. I would have to guess the demographics of of the iOS crowd skew much higher on the income scale.
Maybe we are finally getting away from the fact that everyone has a smartphone to now determining WHO has WHAT smartphone and are they my audience?
What’s your take?