Posted February 22, 2013 5:38 pm by with 1 comment

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oscars-2013This Sunday, all eyes will be on Hollywood for the 85th Annual Academy Awards, also known as The Oscars! As they did last year, social media and mobile will play a big part in the festivities.

There’s an official app and ABC is already curating Oscar Tweets, videos, blogs and other digital content on the official home page. Add in the social media coverage by every news and entertainment outlet and that’s a lot of buzz.

Buzz is so important to Hollywood, RadiumOne decided to present a few awards of their own based solely on social sharing.

Of the movies and actors that are actually nominated, here are the ones with the most shares:

  • Best Picture: Silver Lining Playbook
  • Best Actor: Hugh Jackman, Les Miserables
  • Best Actress: Jennifer Lawrence, Silver Lining Playbook

And the Oscar for the Best Picture goes to. . . .

Oscar Infographic v3


Best Actress and Best Actor would go to Katniss Everdeen of the Hunger Games and Edward Cullen from Twilight Saga: Breaking Dawn Part 2. (Yes, I know they aren’t real people. . . . )

The Dark Knight Rises was the biggest box office success of the year – if you only look at social shares. If you look at actual dollars earned, it came in second after The Avengers.

Before, during and after The Oscars, the social lines will be buzzing, but will they top the grand-daddy of all social media events, The Super Bowl? It’s a tough climb.

radium oscars total social

Since Seth MacFarlane is hosting, there’s a good chance that there will be at least one “highly Tweetable” moment on Oscar night. Last year, it was Angelina Jolie’s leg which received 58,000 mentions. Surely, MacFarlane will say something to beat that.

Here’s the full infographic:

Oscar Infographic v3