Latest CMO Survey Results Reveal Integration of Social Media Continues to Lag
Professor Christine Moorman of the Duke University Fuqua School of Business has been putting together the CMO Survey since 2008 and it is a fascinating look at how chief marketing officers are evolving as the business world, and marketing in particular, changes at an increasingly rapid pace.
Normally we give you the highlights of the survey which is released every February and August but this year Prof. Moorman put together this great video hitting the highlights. Take a few minutes to watch and listen. It will be time well invested.
Check out the full results of the CMO Survey to get even more insight into how those at the top of the marketing food chain see the overall business and marketing landscape.