AdWords has just pulled the wraps off their new Enhanced Campaign program and it’s pretty special if you can figure it all out.

The basic premise is this: people searching the same keyword have different needs depending on the time of day, location and the device they’re using.

The example they use is takeout pizza.

This young couple has just moved into their new home so they don’t have the kitchen set up and they don’t know the area. The man uses his PC at home (apparently they do have wireless hooked up) to search for pizza delivery. He gets an ad for Saratoga pizza with a direct link to order online.

I don’t always speak at conferences other than Pubcon, but when I do, I choose ones with great people, great content, in a great location!

Interactivity Digital is a boutique conference with the notion that bigger is not always better. All content is in a single track, speakers are networking with the attendees and all meals and networking parties are included.  (2 breakfast, 2 lunch, 2 dinner, 2 happy hours and 2 open bar parties). The speaker line up is very impressive, with Rand Fishkin, Marty Weintraub, Annie Cushing, Michael King, Bill Hunt, Larry Kim and, of course, yours truly.

If you’re the type that picks conferences based on location, then Interactivity Digital will not disappoint. The venue is The James in South Beach, Florida.  The hotel is located directly oceanfront on Collins Ave and they just went through a $50 million renovation.