Facebook has agreed to start displaying the famous, blue AdChoices triangle on all ads that use behavioral targeting — with one modification. According to AdAge, the icon will only pop up when a user mouses over the X in the top corner of the ad. (It also only applies to ads served through the FBX ad exchange.)
Facebook says this is the way their users expect to uncover ad information and they’re right to some extent. Currently, that little x in the corner of an ad leads to three options: hide this ad, hide all ads from this company, or about this ad. If you choose “about this ad,” you’re whisked away to the home page for that ad network. From there, you can decide to opt out. Unless it’s a Facebook ad. When I clicked through on that link there was no opt-out option that I could see.