Politician Pushes for Anti-Anonymity in Illinois

Take off the maskNot like there aren’t about a million different ways to approach this kind of story but let’s first look at the basics.

In Illinois, state senator Ira Silverstein (D) has put forth a bill that would require anonymous commenters online to reveal their identity if they want their comments to remain online. The Daily Caller reports

A recently introduced bill in the Illinois state Senate would require anonymous website comment posters to reveal their identities if they want to keep their comments online.

The bill, called the Internet Posting Removal Act, is sponsored by Illinois state Sen. Ira Silverstein. It states that a “web site administrator upon request shall remove any comments posted on his or her web site by an anonymous poster unless the anonymous poster agrees to attach his or her name to the post and confirms that his or her IP address, legal name, and home address are accurate.”

Pinterest Gets $200M Investment, Valuation Pinned at $2.5B

Pinterest LogoWhile seeing the owners and investors of a particular social outlet get rich isn’t that helpful to us as marketers, knowing that the platform is doing well and is being propped up with cash to continue moving forward is of interest.

We don’t talk much about it because it’s scary but much of the marketing in today’s world is more reliant on third party platforms than ever. Platforms have always been a part of the marketers’ existence when you think about the platforms of TV and print. Online platforms are a bit different in that only a few truly rule the roost (unlike 500+ channels to spray TV ads over) and the inherent risk is that if a marketer invests a lot of time and money into a platform that ultimately goes away (or is bought and euthanized etc, etc) they could be, well, screwed.

Twitter Opens Up Ad Tools to HootSuite, Salesforce and More

twitter-bird-blue-on-whiteOver the past few years, Twitter has rolled out a number of advertising options designed to insert brand messaging seamlessly into the Tweet stream. It’s been a slow process, which I’m sure has frustrated more than one ad manager but the process is working and today, they took the next step.

Twitter is now opening up their system to allow advertisers to manage their Promoted Tweets from a third-party dashboard such as HootSuite.

The new API (application programming interface) makes ad placement more flexible and changes can be made on the fly to take advantage of specific time periods or external events (Like a blackout at the Super Bowl.) It will also be easier to buy ads and automate the entire ad system.

New York Times Tests Spark Stories: Matching Ads with Stories Trending on Twitter

new york timesDigital subscriptions and online advertising haven’t turned into the gold mine newspapers were hoping for when they made the transition from print to screen. But when you look at the history of the newspaper industry in this country, digital is relatively new, so they’re still working out the kinks.

What they need are some fresh ideas and the New York Times has that covered.  Michael Zimbalist, head of the NYT’s research and development department, talked to Beet.TV about a new concept in ad targeting. It’s called “Sparking Stories” and it ties ads together with articles that are trending on Twitter.

Zimbalist says his team has learned a lot about demographics and the lifespan of a news article by watching it move through the Twittersphere.

Want In On Google’s Project Glass? Here’s Your Chance

Google is expanding is Project Glass reach by opening up the opportunity to take a look at the world through Google colored glasses to more people.

It’s a little more than just filling out a form though since Google is trying to find the cool kids and not let the average Joe bore them to death with their mundane existence. Sounds a bit harsh but why else would you show this video and create a process to prove why you are worthy of spending $1,500 to be part of the project?

Want in? Go to the application page. Here’s what you need to know if you are not into it at this very moment

  • Your application must be 50 words or less

Yahoo! Rolls Out New Look

Yahoo! is still there but it is admittedly a lot less fun these days to write about. Long gone are the days of lady longshoreman wannabes like Carol Bartz (who boatloads of fun to write about) or the resume challenged antics of Scott Thompson.

No today Yahoo! is settled down into a company that is looking to bring itself back to some semblance of its former self under the seemingly stable guidance of its current CEO, ex-Googler Marissa Mayer. Part of the return to its sense includes a new look that is being rolled out today.

New Look Yahoo

It’s important stuff since Mayer herself published a post to the Yahoo Corporate blog in which she says the following:

Tensions Rise as ICANN Prepares to Award Generic Top Level Domains

49702_3823The domain name game is about to change and a lot of people are very unhappy — with good reason.

ICANN, the governing body for all domain names, is about to award 2,000 generic, top-level domain names to the person who got their application in before anyone else. It’s more complicated than that, but that’s the core of it.

The domains are mostly generic words such as (dot) insurance, (dot) church, (dot) duck. The list also includes brand specific names such as (dot) Chevrolet and (dot) Comcast. Then, there are names that could be associated with a brand such as (dot) coach or (dot) discover.

Now, imagine what happens if Progressive Insurance succeeds in their bid to win (dot) insurance. That means that they gain control over every domain branching off that top level; www.progressive.insurance, allstate.insurance, statefarm.insurance, etc.