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Fill in the Blank: Mobile Twitter Users Are More Likely To . . . .

posted on February 19, 2013

More than half of all Twitter users, log on with a mobile device at least once a month and that’s good news for marketers. Why? Because Compete found that mobile Twitter users are more likely to reTweet, click, favorite and all around engage with posts on the social media service.

Mobile Blog Post #3

 

To begin with, mobile users are 86% more likely that the average user to check Twitter several times a day. This makes sense, since it’s easier to pull out your phone and see what’s up than to make your way to a computer. Only 15% said they mainly use a tablet to access Twitter, again, it’s about portability and spontaneous usage, so I’m not surprised.

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Google’s Stock Hits $800 Per Share

posted on February 19, 2013

google-logoOk so it’s not really a piece of Internet marketing news. It’s more a point of interest. Even with the oodles of cash we make here at Marketing Pilgrim, that price is a bit too rich (I finished that sentence with a straight face then burst out laughing followed by a brief period of sobbing but it’s all better now, thanks).

So what about the price (which was $802 at the time of this writing)? Well it’s a good sign that Larry Page is well respected amongst the types of people that determine how rich people get richer. More importantly though is this that comes from an Associated Press story from MercuryNews.com on the stock

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Yelp’s Review Filter According to CEO Jeremy Stoppelman

posted on February 19, 2013

Yelp is one of the more interesting Internet stories there is in the market today. All at once revered and hated it is an important piece of the SMB and more directly, local Internet marketing landscape.

Yelp’s review filter is one area that gets a lot of attention. In this video, Yelp CEO Jeremy Stoppelman tells Yelps’ side of the story (hat tip to Greg Sterling). Ironically the video is on YouTube which is a Google property which is supposed to be Yelp’s arch enemy in the local space. That is unless of course hosting the video elsewhere wouldn’t get as many views, right?

So this is a nice point of view of the filter and the wonders it does. On the other hand, it’s quite easy for one to discover the dark side of Yelp and some of the supposed abuses it dishes out to business owners.

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Burger King’s Twitter Feed Gets McHacked: But McDonalds Could Be the Real Loser

posted on February 18, 2013

mchacked

Today was a holiday for many corporate workers, but not those who head up the Burger King marketing department. A hacker took over their Twitter feed this morning, changed the profile name and photo to McDonalds then began sending out obnoxious Tweets. As if the hat tip to their competitor wasn’t bad enough, later Tweets included references to drug use and included racial slurs.

The account has since been shut down but the footprint lingers on. . . . when you search for Burger King’s Twitter in Google you get. . .

mcburgerIt’s annoying, but it’s doubtful that the hack will hurt the business. In fact, it could help. According to CNET, the Twitter account gained 25,000 new followers during the hack. I wonder if Burger King will get to keep those followers when the site is reset or will they roll back to zero? Twitter has to have a back-up, right?

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NBC’s The Biggest Loser Teams with Pinterest for Second Screen Content

posted on February 18, 2013

When it comes to social engagement with TV viewers, Twitter is usually the platform of choice, but NBC’s The Biggest Loser is trying something new – Pinterest.

Starting tonight, the series will direct viewers to log on to Pinterest for instructional content based on the episode. Pop-ups will appear on screen whenever the contestants taste a new healthy recipe, try a new exercise or learn a lifestyle tip. Once they hit the Pinterest page, they’ll find matching content all delivered through big graphics and simple text.

NBC refers to this partnership as the “first-of-its-kind” and in a way, it is. The Biggest Loser already has a healthy presence on Pinterest with more than 41,000 followers, but the current content is just a large selection of photos from the series.

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You Have That On Marketing Pilgrim?

posted on February 18, 2013

MP LogoHello, everyone. Just wanted to give you quick reminder of all the places you can get the latest digital marketing news, job information, great guest posts, channel sponsorships, content marketing opportunities and more from the folks here at Marketing Pilgrim.

Also, be on the lookout for a reader survey that will have a prize or three that might even make you fill it out.

Ways to get the latest industry news and opinion from Marketing Pilgrim:

Marketing Pilgrim on Facebook (Like us!)

Marketing Pilgrim on Twitter (Follow us!)

Marketing Pilgrim on Google+ Help us! (Be patient since we have admittedly been VERY lax on G+ (ok, non-existent but that’s on us) and would welcome your input as to how to best serve you through this channel. Oh and leave all snide ‘Google+ is a ghost town’ comments to yourself. No one hears those anymore because they are just shrill, uninformed noise.

Finding a job on Marketing Pilgrim:

Internet and social media marketing job board at Marketing Pilgrim

Finding a great new employee using Marketing Pilgrim:

List available Internet and social media marketing jobs at Marketing Pilgrim for just $27 per month per listing

MP AdAge Power150 2.18.13Using Marketing Pilgrim as part of your content marketing strategy (we used to only say ‘advertising with Marketing Pilgrim’ but that’s so 2012):

Channel sponsorship opportunities with Marketing Pilgrim

Making the world a better place with Marketing Pilgrim:

Hmmmmm, not sure we have one of those yet. Your happiness in this life is of interest to us but, heck, we’re not going to be responsible for it. We have limits :-) .

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Amazon Fires Contractor and Gets Ahead of Corporate Reputation Concerns

posted on February 18, 2013

Amazon-LogoMaybe Amazon is taking a real lesson from fellow corporate giant Apple and their seemingly endless woes with having Foxconn as a manufacturer of some of the world’s most popular products. The massive online retailer is getting out in front of what could be a blown up out of proportion situation (as just about anything and everything is these days anyway) by cutting ties with a German company of questionable character.

The Washington Post reports

Online retailer Amazon reacted to mounting criticism Monday by firing a security company named in a German television documentary about alleged mistreatment of foreign temporary workers.

An Amazon spokeswoman in Germany said the company had ended its relationship with Hensel European Security Services “with immediate effect.”