More than half of all Twitter users, log on with a mobile device at least once a month and that’s good news for marketers. Why? Because Compete found that mobile Twitter users are more likely to reTweet, click, favorite and all around engage with posts on the social media service.
To begin with, mobile users are 86% more likely that the average user to check Twitter several times a day. This makes sense, since it’s easier to pull out your phone and see what’s up than to make your way to a computer. Only 15% said they mainly use a tablet to access Twitter, again, it’s about portability and spontaneous usage, so I’m not surprised.