The Beal Deal with Lee Odden (@LeeOdden)

And we’re back!

Considering I have a habit of starting things and then getting bored, you should be amazed that The Beal Deal has made it to week 3! ;-)

lee-oddenThen again, how could I not keep it going when I have the honor of interviewing my long time industry compadre Lee Odden. Lee and I both started our blogging journeys back in 2003 and have spoken at numerous conferences together. If you’re not reading his excellent TopRank Online Marketing Blog, you are doing yourself a disservice.

For those of you that are not familiar with Lee (where have you been?) then this will be a great primer for you. If you remember when Lee was fresh-faced and clean cut, then hopefully you’ll enjoy these six probing questions.

Mobile Movie Lovers Love Movies More Than Anyone Else

Nielsen, the guys famous for cataloging what everyone is watching on TV, just posted some results from their 2012 Moviegoer Report and I have the scoop. I was excited to see these numbers because it’s a little out of the norm. We often see data related to how TV fans are using mobile and social media, but movie stats are tougher to find. So, let’s dig in.

For the purpose of this survey, Nielsen defined a “moviegoer” as a person who saw at least one movie in a theater in the past 12 months. On average, folks in this group didn’t just watch one movie, they watched 6.8 movies in the theater. Here’s where it gets cool: the average moviegoer paid to watch 23.1 movies at home. The survey doesn’t say but I’m assuming this means bought or rented a DVD or paid to watch a movie On Demand or streaming to a PC, etc. That’s a pretty big number, especially when you compare it to free movies which I take to mean airing on regular TV, on YouTube or free On Demand.

Facebook Users Are from Mars, Instagram Users Are From Venus

840316_-diversity_5-A quick glance at Pinterest will tell you that the site’s primary users are women who are in to fashion, food, and all forms of creativity.

If you want to know who is using Facebook and Twitter, it’s going to take more than a quick look. It’s going to take a survey from the fine folks at the Pew Internet Life and American Life Project.

*Unless otherwise stated, the percentages represent a portion of all internet users in the US.


You won’t be surprised to learn that Facebook has the highest percentage of users with 67%. Women have the edge over men (72% vs 62%) and again it’s popular with 18-29’s. Here’s a surprise, looking an internet users aged 50-64 – 57% are on Facebook and 35% of those over 65 are also using the social media site.

Will Facebook’s Graph Search Raise Concerns About Young Users?

facebook-icon 1Facebook’s Graph Search is rolling out slowly around the US and as it does it looks like Facebook wants to get ahead of any privacy concerns especially as it relates to young users which it defines as between the ages of 13-17.

A post from Facebook Safety yesterday tells us

As with all of our products, we designed Graph Search to take into account the unique needs of teens on Facebook. On Facebook, many things teens are likely to do – such as adding information to their timelines or sharing status updates – can only be shared with a maximum of Friends of Friends. In addition, for certain searches that could help to identify a young person by age or by their location, results will only show to that person’s Friends, or Friends of Friends who are also between the age of 13-17.

Facebook Offers Pay to Promote Your Friend’s Post

facebook promote friendsWhat appears in your Facebook feed? The average person would say every post from my friends and all the pages I follow.

Yeah, wouldn’t it be nice. The truth is, Facebook controls what shows up with algorithms designed to keep you engaged for a longer period of time. This means filtering out what they consider to be excessive promotional posts from brands and featuring updates from the people you engage with most often. They do this for your own good.

Confused? How about this explanation from TechCrunch:


Kickstarter Launches iPhone App for Both Creators and Donators

Entrepreneurs are busy people so Kickstarter has packed everything a creator needs to run their program into a sleek, new iPhone app. More of a donator than a creator? No problem, the new Kickstarter app has you covered there, too.

To quote the team, the new app focuses on three things: “finding new projects, keeping up to date with projects you’ve backed, and offering great tools for creators.”

Let’s start on the general user side with a browse screen and donation page:

kickstarter backing kickstarter browse

As a side note, I’m surprised by the project they chose to use as an example. When I first glanced at the images, I was thrown off by the still of a woman’s bare shoulders. I would have gone with a gadget or a fake Kickstarter because, is this fair? All this promotion for a real Kickstarter campaign? I know that people do use the program to push creative endeavors like CDs, movies and books but I don’t think of those as the norm.

Does HP Stand A Chance in Mobile?

Android LogoIt appears as if Hewlett-Packard is preparing to enter the mobile space and is looking to bring Android along for the ride. It’s at once an interesting and quite belated response to the idea that we are no longer wondering when the year of mobile will happen. That moment came and went quite some time ago.

ReadWrite Mobile reports

Having failed to carve out a place for itself in the post-PC era, Hewlett-Packard is now taking drastic measures — by adopting Google’s Android operating system to run a series of upcoming mobile devices.

It’s a bit of a Hail Mary pass for HP, which has fallen years behind its rivals in the mobile space. It’s also a big win for Google, which adds another powerful partner to the Android ecosystem.