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Female Entrepreneurs Say SEO and Social Media Are the Future of SMB Marketing

posted on February 11, 2013

web-women-owned-businessBeing an entrepreneur is tough. Being a female entrepreneur is tougher but we’ve come a long way since Avon opened the door for women back at the turn of the century. From computers to cupcakes, women are making their own way with both brick and mortar businesses and online ventures.

A recent survey conducted by Web.com Group, Inc. and the National Association of Women Business Owners (NAWBO) shows an uptick in optimism among women entrepreneurs. 81% of those surveyed felt good about where their business was headed and 85% thought 2013 was going to be the year of the female entrepreneur.

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Millennial Media Breaks Down the Second Screen Super Bowl (Infographic)

posted on February 11, 2013

mm-superbowl-mobileThis year’s Super Bowl didn’t break any viewer records but they came in close with an audience of 108.4 million people. (Last year’s game broke the record with 111.3 million.)

This year’s game did break social media records as fans posted more than 47.7 million updates to Twitter, Facebook and other social networks. According to Trendrr, this is three times what we saw during last year’s Super Bowl.

The overwhelming majority of social media updates came in via mobile and that’s where Millennial Media comes in. They’ve put together an infographic showing the pattern of conversation throughout the event.

Let’s examine a few highlights before we look at the whole graphic.

During the game 87 percent of impressions were from smartphones, while 13 percent were on tablets.

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Google’s Matt Cutts Addresses ‘Unnatural Links’ Concerns

posted on February 11, 2013

For the SEO’s in the audience since it’s best practice to pay attention to what Matt has to say.

Happy linking! Or ‘unlinking’. Or ‘delinking’. Whatever. Good luck.

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Google Now Ad Makes It Look SO Easy

posted on February 11, 2013

Last night this ad ran during the Grammys for Google Now. Looks pretty cool, right? Remember this is running on a Nexus 4 which is the ultimate Android OS machine.

Are you using Google Now? How does this kind of service impact your marketing efforts? What elements of local Internet marketing become more important in light of a service like this? Are you making efforts to accomodate for this kind of information retrieval optino for customers or are there too few right now to make it a priority?

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Four Things You Must Be Willing To Do To Win At SEO

posted on February 11, 2013

SEO-1I’ve worked with a lot of clients during my career as an online marketer. What I’ve found is there are two types of clients, those who are “all in” and those who want to “pass the baton” and believe it or not those clients who are “all in” have a higher percentage of success and ROI than those who just don’t want to deal with it and pass their agency the baton. In today’s post, I want to talk about four things your business must be willing to do to win at SEO.

Every Member of The Organization Is Part of The Marketing Department

This is probably the most important thing that any business can implement to help drive business growth and help with SEO and other marketing initiatives. Gone are the days when the marketing department consists of a few individuals, if you want to win, every member of your company needs to be involved in the following:

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The Beal Deal with Scott Stratten (@Unmarketing)

posted on February 9, 2013

Well, it appears y’all liked last week’s inaugural Beal Deal interview with Lisa Barone, so let’s keep this going, shall we?

scott-strattenIn the hot seat this week is someone with perhaps the best Twitter bio you’ll ever read: “Author, Speaker and kind of a big deal on a fairly irrelevant soc media site which inflates my self-importance.” I’m talking about none other than Scott Stratten aka Unmarketing. When Scott’s not authoring best selling books, he’s helping businesses to avoid looking like social media buffoons.

In case you don’t know the drill, I ask six questions that are designed to challenge, educate and entertain. So, let’s get to it!

Q1. Twitter is such a great fit for you and you have 140k+ followers that agree. What in the world did you do before you discovered Twitter?

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Are Storms and Natural Disasters Good Marketing Opportunities?

posted on February 8, 2013

nemoThe East Coast is bracing for another big storm (while it’s pouring rain and sunny here in Southern California) and that means a solid 24 to 48 hours of all eyes on the internet. Thanks to live streaming video, instantly updated news reports and social media, everyone in the world can stay on top of what’s happening — which is a good thing and a bad thing.

History has shown us that the rush to report often results in mistakes which are compounded when they go viral. Hurricane photos from a previous storm, fake reports of heroism, photos that have been manipulated for fun or profit and just flat out lying for heaven knows what reason — it happens every time a big news story hits.