Super Bowl Viewers’ Attitudes About Ads Mostly Positive



A study conducted just last week gives a little insight as to how viewers lok at the Super Bowl and the ads that are just as much part of the experience for many as the game itself.

Research from BIGinsight on behalf of the Retail Advertising and Marketing Association (RAMA) and repackaged by eMarketer tells us

Attitudes About Super Sunday Ads

No surprises really. What is always a surprise is the wise variety of reactions to the ads as to whether they were effective, entertaining, a waste of time, an embarrassment etc, etc.

Personally, I haven’t seen much that was really all that impressive in recent years. In fact, I am often a little surprised at what people think is a good ad.

What have you heard about this year’s crop? Anything you are looking forward to? Anyone actually going to watch the game? If so who are you rooting for? Me? I’m hoping the Ravens win but I think the Niners are the better team.

That’s why they play the game though, right?