In the hot seat this week is someone with perhaps the best Twitter bio you’ll ever read: “Author, Speaker and kind of a big deal on a fairly irrelevant soc media site which inflates my self-importance.” I’m talking about none other than Scott Stratten aka Unmarketing. When Scott’s not authoring best selling books, he’s helping businesses to avoid looking like social media buffoons.
In case you don’t know the drill, I ask six questions that are designed to challenge, educate and entertain. So, let’s get to it!
Q1. Twitter is such a great fit for you and you have 140k+ followers that agree. What in the world did you do before you discovered Twitter?
I was very lonely. Like a lot of us online geeks, I was doing social media before it was called that. We called it “talking” or “chatting”. Using sites like Ryze and message boards/forums. I’ve always been fascinated by communities, online and off. Oh, and ran a viral marketing agency.
Q2. You admit that auto-following people in your early days of Twitter is something you regret. What’s been you biggest success with Twitter and how can we lesser tweeps learn from it?
My biggest secret though is my reply rate. 78% of my tweets are replies.
Q3. How much of “Unmarketing” is the real Scott Stratten? Are you this highly strung and opinionated when not on Twitter?
Let’s just say I’m a real treat to be around. It’s not a persona, this is me. I think it’s a problem when you’re different on stage versus virtual versus in person. I’m passionate about things anywhere I am. I’m probably more laid back than people realize but do get fired up all the time.
Q4. You’ve been vocal against many new technologies, such as QR codes and the video upstart Vine. Which tool or service, that you’ve mocked, has surprised you the most with its success?
Any tool I’ve mocked has failed after I mocked it. I’m the tech Nostradamus.
Q5. You’ve written two great books now. What’s the one chapter from either that every marketer should be forced to read and why?
Third Circle for sure. It goes into why things go viral and why your crappy corporate videos don’t.
Q6. You’re vehemently against scheduling tweets on Twitter. Why is that and is there any time that it’s appropriate?
There are countless examples of train-wrecks where companies didn’t turn off scheduled tweets during sensitive times
Thanks Scott! See you next week folks for another Beal Deal interview!