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Yahoo Finds It Still Gets Attention As Industry Responds to Work-at-Home Edict




There's No Place Like YahooSay what you want about Yahoo! people are still paying attention even if it’s not around their products.

With the gall of someone who simply wants to make their company better, Marissa Mayer’s policy that eliminates the work-at-home culture from the Yahoo employees’ tool belt, has created a stir in the industry. Why? Looks like it’s because people are a little over-reactive, bored, dimwitted or all of the above, quite honestly.

Mercurynews.com reports

Appearing to acknowledge the uproar over its recent move to order telecommuting workers back to the office,¬†Yahoo!¬†issued a brief statement Tuesday to assert that it wasn’t offering a broad judgment on the practice of working from home.

“This isn’t a broad industry view on working from home — this is about what is right for Yahoo right now,” said the statement from a Yahoo spokesperson.

“We don’t discuss internal matters,” the statement added, and the spokesperson didn’t respond to further questions.

What does this show? It shows that people are not keeping their eyes on their own desks in Silicon Valley. So what if Yahoo! decides to make this cultural shift? Does that actually impact anyone else? Oh, and if Marissa Mayer’s new policy is designed to help Yahoo! become a better company shouldn’t real business people applaud the effort?

So as we always ask here, what does this have to do with marketing? Well, in this case it has more to do with a company’s reputation. Let’s face it, if you want to work at home you can scratch Yahoo! off your list of potential places to work, right? Also, it paints Yahoo! in a very serious light which can’t hurt it considering most have seen it as a loose cannon that happens to have boat loads of legacy traffic that has been keeping it afloat rather than being the forward-thinking innovator it once was.

Also, could it be that people are just plain scared that others will follow suit and workers’ ability to have picnics and family outings on company time will be infringed upon? Of course, that is a bit overdone but maybe there needs to be some concentration on what products and services are coming out of Yahoo! as a result of stronger leadership and less concentration on who goes to the office or not.

Is this even news to you? Does it do anything to create a different image of Yahoo! to you? In the end, isn’t it more important that we see what progress Yahoo! does or doesn’t make as a result of management decisions like this?