Yahoo! is still there but it is admittedly a lot less fun these days to write about. Long gone are the days of lady longshoreman wannabes like Carol Bartz (who boatloads of fun to write about) or the resume challenged antics of Scott Thompson.
No today Yahoo! is settled down into a company that is looking to bring itself back to some semblance of its former self under the seemingly stable guidance of its current CEO, ex-Googler Marissa Mayer. Part of the return to its sense includes a new look that is being rolled out today.
It’s important stuff since Mayer herself published a post to the Yahoo Corporate blog in which she says the following:
Yahoo! first began as Jerry and Dave’s Guide to the World Wide Web, a directory of links created to help organize the Internet during its very early days. That simple directory evolved through the years into the Yahoo! we know today — a starting point for your daily habits. Whether checking the latest news, sports scores, or just searching, Yahoo! has always been about bringing you the very best of the web. And, today, we’re introducing a new, more modern experience to do just that.
Designed to be more intuitive and personal, the new Yahoo! experience is all about your interests and preferences…..
……to make Yahoo! even more social, you can log in with your Yahoo! or Facebook ID to get articles from thousands of news sources as well as those shared by your friends.
Because you come to Yahoo! everyday for must-know information, we’ve also introduced newly designed applications……
We’ve also refreshed some of what you love most — including our Yahoo! editorial features, and the daily snapshot into popular trending web searches………
The new Yahoo! experience works well on the go — we’ve optimized it for smartphones and tablets. And, thanks to some under-the-hood improvements, Yahoo! is also faster.
And the whole thing gets wrapped up with a tidy “there’s more to come!” promise.
The Internet needs Yahoo!. It is needed to supply more competition to the bigger players in the space and it is needed to be disruptive although these announcements of today are from that. They are simply things to try to get Yahoo! back up to speed.
How are you using Yahoo! these days? As a marketer where does Yahoo! and its properties fit into your plans?