The Beal Deal with Dharmesh Shah (@dharmesh)

Here’s something a little different for this week’s Beal Deal. Someone I admire from afar, but have never actually met in person. How’s that for an endorsement!

dharmesh-shahIf you’re not already digesting everything that Dharmesh Shah tweets, posts, or publishes, then you are doing your business a disservice. A serial (successful) entrepreneur, Dharmesh’s current project is a little software company you may have heard of…HubSpot!

If you’re running a startup–or have aspirations to build a startup–then you should be following Dharmesh. Here’s a glimpse at what you’ll get.

1. At HubSpot, you’ve raised an impressive $65M. How different would your company look without that venture capital?

Marketing Pilgrim Will Return After Some Good News

We will take a break today from bringing you the news on Internet marketing. Our well received new feature ‘The Beal Deal‘ interview series will be back tomorrow as Andy continues to interview the best and brightest of the online marketing world.

In the meantime, here is a video with some Good News for anyone who wants to hear it on this Good Friday.

Have a happy, safe and blessed Easter weekend.

Amazon Acquires Goodreads: Boon or Bust for Small Publishers?

1067843_old_books___Goodreads is a social network devoted exclusively to the literary arts. They have 16 million members and a book rating and reviewing system that can’t be beat. In addition, there are genre specific social groups, groups for writers and hundreds of daily book giveaways. “Over just the past 90 days, members have added more than four books per second to the “want to read” shelves on Goodreads.”

And now, they’ve been acquired by Amazon.

It’s a good match-up, given that Amazon is one of the largest (maybe THE largest) book sellers in the world. What does surprise me is that the press releases regarding the acquisition are extremely Kindle oriented.

Here’s Amazon:

YouTube Pulls AdSense Reports Off AdSense

youtube-logoMore and more, I have the feeling that every time I look left, gremlins are causing havoc to my right. That’s why I appreciate tools that pull data from the left and the right and the up and down into one place so I can see what’s going on at a glance.

Adsense was like that – one login and I could see how my entire network was doing, including my ads on YouTube.

To quote Chief Inspector Jacques Clouseau, “not anymore.”

For some odd reason, YouTube has elected to remove the day-to-day AdSense data from AdSense. The totals will still add up at the end of the month and you’ll still get paid the same way but if you want to see how you’re doing on any given day, you’ll have to log in to two different reports.

Google Play’s Movies and TV App Gets a Pop Up Video Feel

Jack Black Google Play Info CardsPop up videos. VH1’s and MTV’s contribution to filling millions of minds with more useless information than music already offers was (and still is to a degree) a cultural phenomenon. Who doesn’t want silly, sarcastic tidbits that can be used to pass the time after taking part in things that might set the mood for such a productive use of time? Think about it.

While not offering the edge that pop up vids carries Google Play’s Movies and TV App is giving viewers a chance to get more information about stuff and things related to the movies they watch on Google Play. The Android Official blog tells us

Is There Life Beyond Rankings?

search engine rankingsWhether you call yourself an “SEO”, an “online marketer”, or an “inbound marketer”, you probably still keep one eye on search rankings most days. Unfortunately, the past couple of years haven’t been kind to those of us who watch rankings – personalization and localization have complicated the picture, the rise of (not provided) and Google’s crackdown on rank-tracking tools have taken away useful data, and a diversity of new advertising options and SERP features are pushing even the coveted #1 spot farther and farther down the page.

Is there a better way, and can we imagine life beyond rankings? I’m going to argue that rankings still have an important role, but I think we also have to broaden our view and consider more diverse metrics, including search traffic, aggregate rankings, and traffic diversity.

SMBs Rarely Post to LinkedIn and Twitter But Still Claim Social Media Success

For the small business owner, social media is both a blessing and a curse. On one hand, it’s a relatively inexpensive form of online advertising but on the other hand it can take up a lot of time to deliver only minimal results.

When Constant Contact asked 1,000 small business owners which social media network was tops. . . well, I’ll bet you know which one they named most often.

Facebook. It was Facebook, of course but it makes me wonder if that’s really the truth or just a knee jerk response. The real news is the number two slot. Check out this graph:

constant contact SMB