On Wednesday night, I sat down in front of the TV to watch Bravo’s all new fashion night. I’m not what you’d call a fashionista but I love The Rachel Zoe Project and It’s a Brad Brad World. I dutifully checked in through Viggle but quickly realized that I was missing out on an opportunity to interact throughout the night.
Poll results kept popping up my screen – a product of the Bravo Play Live online and mobile app. I’ve seen this kind of action popping up during actual LIVE TV shows such as the Oscars, but it’s rarely used on pre-recorded shows.
What Bravo has done is take the polls and trivia you find on many second screen apps, then pushed the results on to the TV in real time. That, to quote Rachel Zoe, is maj.
American Idol Mobile Voting
American Idol made a big change to their voting system this year with a program they call SuperVote. By logging on to the web or through the American Idol mobile app, viewers can cast up to 50 votes with one click. In the past, they had to call a number in order to place one vote, so this could be a game changer. What’s even cooler, is the ability to shift votes throughout the evening. Now, instead of having to remember which performances you like best, you can assign votes to performances as they happen, then move those votes if something better comes along.
This is an excellent way to use the second screen experience.
Twitter Ads by Show
When it comes to social TV, Twitter is tops and advertisers want in. So Twitter and TBG Digital have teamed up to create a very special ad API. It’s called Calender Live and it looks like a grid from the TV Guide. With it, advertisers can schedule their Twitter ads to run during a particular TV program simply by choosing that slot.
The tool even updates to including trending hashtags when the show is on the air.
Social and TV go together like chocolate and peanut butter and mobile is that extra layer that makes it even better.
Look at these stats from Nielsen:
40% of all tablet and smartphone owners use their device while watching TV on a daily basis.
85% do it at least once a month.
Nearly 50% of all 18-35 years olds are accessing social media while they watch TV.
If you can afford it, you want to be a part of that.
When was the last time you Tweeted about TV?