As described in the Google blog the Keep service is
Every day we all see, hear or think of things we need to remember. Usually we grab a pad of sticky-notes, scribble a reminder and put it on the desk, the fridge or the relevant page of a magazine. Unfortunately, if you’re like me you probably often discover that the desk, fridge or magazine wasn’t such a clever place to leave the note after all…it’s rarely where you need it when you need it.
To solve this problem we’ve created Google Keep. With Keep you can quickly jot ideas down when you think of them and even include checklists and photos to keep track of what’s important to you. Your notes are safely stored in Google Drive and synced to all your devices so you can always have them at hand.
As is Google’s way, here is their video introduction of the service.
Google keeps moving forward and is going to ultimately get even the naysayers (that’s the ‘Google+ is a ghost town’ contingent that likes to parrot rather than actually think) to admit that there is something to all of the consolidation the company’s products and services have undergone in the recent past.
As for the service and its impact, that will be an individual’s prerogative as it always is. If you want a deeper dive into the workings of the service you can check out Danny Sullivan’s usual detailed account of any new product or service.
I can’t wait to get going with Keep. Although I am a relatively minimalist user of Evernote, the idea of having everything more integrated and not having to bounce from platform to platform is appealing. Oh yeah, and it’s free which other services are unless you want to bump up to their ‘premium’ editions. Ultimately having enough of these ‘premium’ offerings that take 5 or 10 bucks a month adds up to real monthly cost so why bother?
What’s your take on Keep? Is it a keeper?