Remember back in the day when Google Maps wasn’t even available on iOS and the new Apple Maps was received with such vigor (-ous contempt)? All those long months ago in the Ice Age of the Internet (October 2012 or thereabouts) people from around the world were singing the praises of Apple Maps……not.
Oh how times have changed. Here we are now in the future, some 4 Internet months or so and now all is well with the world again. Google Maps, the app, is allowed in the walled garden that is the Kingdom of Apple and today even announced some upgrades for its iPhone apps. Oh joy.
The Google Maps blog (formerly the LatLong blog) reports
Today, we’re releasing an update for Google Maps for iPhone with new search icons that make finding local places faster and easier, and with integration of your Google Contacts to make it simple to find your friends.
This update is part of our goal to make Google Maps comprehensive, accurate and useful – wherever you may be in the world. To that end, we’re rolling out the English version of the app in seven new countries: Bahrain, Egypt, Lebanon, Oman, Qatar, Saudi Arabia, and UAE. You can also choose between kilometers and miles in the settings menu, depending on your preferences.
For faster local search, you can tap one of the new icons for restaurants, coffee shops, bars and other types of places to quickly see nearby haunts. So if you’re in a rush and need a quick coffee, just tap the search box, then the coffee cup icon, to see the cafes closest to you.
How are you these days in the battle of the maps? Are you an iPhone user using Apple Maps or have you gone back to the “Do no evil” version of maps with Google? As a marketer are you sure that your local Internet data is available to both formats? If not you might be leaving something on the table.