Larry Kim of Wordstream published an infographic today that blew my mind. It was all about how Google is using their mobile apps and ad programs to create new revenue streams. Larry grouped the products in categories then graded them based on quality, value to users and marketers and other factors.
Overall, it looks like Google’s doing a pretty good job. But what really made me stop and gasp was the sheer number of mobile products Google has in the works. Who (other than Larry) knew?
(This clip doesn’t do it justice. You need to click here to see the whole, big and beautiful infographic.)
Starting with Mobile Advertising, we see that Google Adwords is a clear winner. Adwords is a product everyone recognizes, even if they don’t use it themselves. And with all the success they’ve had online with these units, they’re now duplicating that success on mobile. This is also an area where Google continues to make breakthroughs with specialized targeting and reporting so you can reach who you want, when you want and know that you got the job done.
Within the AdWords system there are two options that are extremely relevant for mobile users – Location Extensions and Call Extensions. Both of these help a potential customer make the leap from browsing options to taking action.
Google Offers is an ad option that just never caught on. The downside is that it’s very similar to Daily Deal sites which often come under fire for causing a loss in profits for small businesses. On the upside, Google Offers is easier to administrate. It should be a big moneymaker for Google, but it’s not.
AdMob was new to me. This is the tool that lets app developers place ads inside their games. Not fun for app users but its an easy way for app developers to pick up some extra revenue.
Google apps get high marks across the board with the exception of Google Play Books. This is a portion of the Google Play storefront that is devoted to ebooks. It’s clunky and doesn’t encourage browsing. I thought maybe I’d never heard of it because it’s only for Android but apparently I can use it to download books to my iPhone, too. Amazon does it better by a mile.
Larry gives Google Wallet a generous B, but I’d tack a minus on to the end of that grade. It’s a good product but they haven’t done enough to get people to use it. Paypal’s beating them by a mile on this one.
Google Shopper is another product that I’d downgrade. It’s a clever app that recognizes a product when you scan the cover art or the bar code. Then, it gives you reviews and comparison shopping information. I played with it when it first came out but navigating to the app and then scanning took more time and effort than just typing the name of the product into a search engine, so I abandoned it after a few uses. To me, it’s more of a novelty than a practical app, kind of like Google voice search.
The apps and programs in this infographic are just a small portion of what Google has going on the web and on mobile. Matias Duarte, Google’s Director of Android User Experience, said that the goal for mobile was to make things more tangible. To make things on your phone or tablet, react as they do in real life, so you’re living in a virtual world via your mobile device.
Google deserves a lot of credit for their constant efforts to upgrade how we interact with digital information. All of their products can’t be winners, but they have a pretty good track record so far. I can’t wait to see what they come up with next.