How companies choose to advertise is always fascinating to other marketers especially when that ad is attempting to help fight what might appear to many to be an uphill battle.
In the world of mobile we talk about two platforms primarily: Apple’s iOS and Android. Of course, there are other platforms and the one that seems to be trying the hardest to break into the game with the big boys is Microsoft’s Mobile Windows. It’s a common theme from Microsoft who seems to be playing catch up in most everything that is becoming more important as the years go by.
Here is a new ad from Microsoft that will be running during the NCAA Tournament. The gist is that the camera on the Nokia Lumia 920 is better than the Samsung S3
It’s a very ‘surfacey’ approach to competing with Samsung (notice there was no taking on the iPhone’s camera either). Like most Microsoft Internet or mobile related ads these days they come off as a bit desperate. A comment on the YouTube page for this video is telling
I am still rooting for Microsoft in most areas to challenge Google and any other top tier Internet players because the more true competition there is the better for everyone. Like back in the day when Fox was wedging its way in to becoming the 4th major network it offered competition and forced others to at least try to up their game. If Microsoft can make a true dent in the iOS, Android and all others world we live in then wouldn’t the consumer benefit ultimately?
So how do you respond to Microsoft advertising these days as they try to convince the world that what they have to offer is worth leaving their Android, and implied but not mentioned, Apple devices behind? Is their tone striking the right chord or is it working to against them?
You’re the marketing experts, so what’s your take?