by 
Content is king. I’m going to say it over and over again until everyone listens!
If you want people to buy what you’re selling, you have to prove your worth and what better way to do that than with a full slide presentation. We’re talking business to business here. People who have spent many an hour sitting in a conference room watching data points projected on a big screen. It’s a concept we all know but slide shows as advertising? You bet.
This graphic is a slide from LinkedIn’s SlideShare presentation on their new SlideShare Content ads. See that red box around the tiled quote bubbles? That’s a SlideShare presentation in miniature. (Note to LinkedIn: an understandable graphic would have been a better choice for this box.) It’s also a new form of display ad.
That box in the sidebar will only show up if you’re the target audience for the ad. Click it and you can watch the full presentation without leaving LinkedIn.
Here’s what they have to say about it:
We’re excited about this integration because we know that presentations are a great way to educate, engage and even entertain audiences. We’re also testing more features that give brands the ability to collect leads directly from SlideShare content, and extend their reach through social gestures including “Likes” and “Shares.”
They tried out the program with GE and Constant Contact and now they’ve opened it up to anyone who advertises on LinkedIn.
I really like this idea because it’s a way of getting so much more information across in a small, easily consumable way. With SlideShare, you can build a presentation about your company, or built one that demonstrates your expertise in an area. As far as I’m concerned, seeing what you can do is more important than all the marketing speak you usually find in an intro letter.
I don’t know what it costs to run one of these ads, but it sounds like a fresh, new way to sell yourself to other businesses.
Now here’s the SlideShare presentation about the SlideShare Content Ads.
