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LinkedIn Teaches Its Old Search Engine Some New Tricks



LinkedIn-Logo-02Can you imagine how many data points there are in a system such as LinkedIn or Facebook? All those profiles, posts, pictures, events, comments, approval ratings. . . yes, that’s why they call it big data. In order to efficiently use big data, you have to be able to categorize it, quantify it and search it. That last part is usually where it all goes wrong.

Facebook recently served up their new search engine, now it’s LinkedIn’s turn.

The biggest change is unification. The current system forces you to choose the area you want to search: People, Companies, or Jobs. The new system eliminates that step and allows you to search all areas of the site with one click.

If you want more specific results, you can choose a single area from the search sidebar, or use Advanced Search to narrow the field by company, location and other factors.

Here are a few more new features:

Auto-complete – As you type your search term you’ll be prompted with options for what you may be looking for, and the more you search, the better it will get at predicting what you want.

Suggested searches – Now when you type in a search term such as “product manager” you’ll see example search queries for people or jobs related to product manager as well as a preview of top results to help you find what you’re looking for in one click.

These can both be a help or a hindrance. If you’re a fast typist, auto-complete can mess you up. But if you’re not sure what you’re looking for, these two features can help you pinpoint the most popular results.

Automated alerts – Save time by saving your searches and we’ll alert you when the results change.

That sounds nifty, especially if you’re looking for a new job or following the news about a particular company.

Enhanced advanced search – Not only has advanced search gotten a new look, it’s also easier to deepen your search with filters like location, company, school and more.

Big news for recruiters and people looking for leads.

Smarter query intent algorithm – The more you search for content on LinkedIn, the more it learns and understands your intent over time to provide the most relevant results.

Says LinkedIn:

No two professionals are alike on LinkedIn. This means even if you search for the same thing as someone else, your results will be customized to you. LinkedIn’s search efforts are founded on the ability to take into account who you are, who you know, and what your network is doing to help you find what you’re looking for.

That’s both amazing and creepy. How crazy is it that computers become smarter the more we use them? There’s a danger zone here, I’m sure of it, but every time I search for information about how computers could take over the world, all I get are pictures of cute kittens. . . . hmm. . .

Smart search is rolling out as we speak and should be in place globally in the next few weeks.

http://www.slideshare.net/linkedin/smarter-linked-in-search

  • Asraful Alam

    Fast fact: 82% of resumes are summarily
    rejected, even if you qualify for the job. While the reasons
    are many, the very first reason is this: the visuals are all wrong. No one will
    tell you that your resume is ugly. But if your resume is an assault on one’s
    vision the moment they open the file, they simply will move on to the next person.
    Too many instances of that, and your job search ends up being a long,
    frustrating endeavor.

    Before delving into the specific instances of ugliness and their
    corresponding 1-minute makeovers, I’ll emphasize that even the prettiest resume
    in the world, if founded on poor content, will still fail. The makeovers below
    are best applied when your content, experience, and achievements are strong, in
    order to visually engage the reader. All that said, let’s avoid the three ugly resume moves that are holding you back.

    1) The Structure Is Strange:
    This happens when jobseekers strive to make their resumes look like they’re not
    cookie-cutter. While seeking uniqueness in your presentation is a worthy
    endeavor, avoid going overboard. An overabundance of design elements – multiple
    bullets, multiple shades of gray, tabs to the middle of the page, and tables
    with no real purpose, all add up to look
    like a circus.

    1-Minute Makeover: Select
    two or three design elements, and use those either once or repeatedly. For
    example, use one style of bullets. Those can be in the
    expertise section at the top of your resume, and again in your experience
    section to highlight your achievements. Or, use one element of gray shading.
    That can be applied to your name and to every heading on the resume.

    2) The Font Is Funny:
    Certain font choices do not promote reader engagement. Utilizing multiple or
    different color fonts breaks up the reader’s rhythm – and not in a good,
    attention-getting way – just in an ugly way. Particularly for candidates at the
    six-figure level, there should be no reason to rely on visual
    gimmicks such as this to hold the reader’s attention.

    1-Minute Makeover: Choose
    one font that you find appealing, then vary it throughout your resume. For
    example, your name can be in all caps. The headings can be in small caps. The
    body can be in standard font. The company descriptions can be in italics.
    Additionally, restrict your choice of font color to basic black.

    3) The Readability Is Rough:
    Experienced professionals typically have extensive history to present – ten
    years or more. However, just as in real estate the mantra is, “location,
    location, location,” in resume writing, the mantra is, “white space, white space, white space.” A
    resume without white space is just plain ugly. Furthermore, it hampers
    readability when the content is crammed onto the page.

    1-Minute Makeover:
    Equalize your margins on all four sides of the page. Minimum should be ½”,
    standard is ¾“, and margins should be no more than 1”. In the body of your resume,
    skip lines and be consistent about it. For example, if you skip a line between
    the employer’s company name and your title, do so every time. Another visual
    enhancement is to use the paragraph spacing before and after feature in
    Microsoft Word to add space in between bulleted items.

    These 1-minute makeovers can do wonders for a resume that offers strong content
    but weak visuals. Keep the structure, font, and readability standard, then be creative and innovative in your content.
    That’s how to escape the resume ugliness and put forth a beautiful presentation
    that captures the right attention.

    So create your account http://goo.gl/KT9pV