LinkedIn Teaches Its Old Search Engine Some New Tricks
Can you imagine how many data points there are in a system such as LinkedIn or Facebook? All those profiles, posts, pictures, events, comments, approval ratings. . . yes, that’s why they call it big data. In order to efficiently use big data, you have to be able to categorize it, quantify it and search it. That last part is usually where it all goes wrong.
Facebook recently served up their new search engine, now it’s LinkedIn’s turn.
The biggest change is unification. The current system forces you to choose the area you want to search: People, Companies, or Jobs. The new system eliminates that step and allows you to search all areas of the site with one click.
If you want more specific results, you can choose a single area from the search sidebar, or use Advanced Search to narrow the field by company, location and other factors.
Here are a few more new features:
Auto-complete – As you type your search term you’ll be prompted with options for what you may be looking for, and the more you search, the better it will get at predicting what you want.
Suggested searches – Now when you type in a search term such as “product manager” you’ll see example search queries for people or jobs related to product manager as well as a preview of top results to help you find what you’re looking for in one click.
These can both be a help or a hindrance. If you’re a fast typist, auto-complete can mess you up. But if you’re not sure what you’re looking for, these two features can help you pinpoint the most popular results.
Automated alerts – Save time by saving your searches and we’ll alert you when the results change.
That sounds nifty, especially if you’re looking for a new job or following the news about a particular company.
Enhanced advanced search – Not only has advanced search gotten a new look, it’s also easier to deepen your search with filters like location, company, school and more.
Big news for recruiters and people looking for leads.
Smarter query intent algorithm – The more you search for content on LinkedIn, the more it learns and understands your intent over time to provide the most relevant results.
No two professionals are alike on LinkedIn. This means even if you search for the same thing as someone else, your results will be customized to you. LinkedIn’s search efforts are founded on the ability to take into account who you are, who you know, and what your network is doing to help you find what you’re looking for.
That’s both amazing and creepy. How crazy is it that computers become smarter the more we use them? There’s a danger zone here, I’m sure of it, but every time I search for information about how computers could take over the world, all I get are pictures of cute kittens. . . . hmm. . .
Smart search is rolling out as we speak and should be in place globally in the next few weeks.