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Majority of DVR Users Record Shows Just to Skip the Commercials


tablet viewing

We the people, watch a lot of TV, video and movies.

If you don’t believe me, I have the results from Motorola Mobility’s Fourth Annual Media Engagement Barometer to back me up. They studied the video viewing habits of 9,500 consumers in 17 countries and found out that people spend a lot of time watching and they do it all over the house.

I wouldn’t say any of these results are startling, but their are plenty of fun tidbits you can use to amuse your friends.

For example:

Consumers around the world are watching nine more hours of TV than they did in 2011. (19 hours vs 10 hours). When you add in films, the average person is now watching 25 hours of TV and movie content a week.

Most people are watching in their living room on a regular TV but mobile screens are rising in popularity. Tablets and smartphones let consumers watch TV anywhere — even in the bathroom (9% tablets, 19% smartphones). Bathroom watching is apparently on the rise. Dish has a new Hopper commercial that shows a man watching TV while sitting on a reclining toilet in his bathroom. I don’t get it. I love my TV shows more than the next guy, but even I can take a 5 minute break.

Besides, I watch almost everything through a DVR so I can pause when I need to.

The Impact of the DVR

The study shows that 29% of content is viewed after being recorded. That’s good news for TV networks. DVR owners also watch an extra hour of shows per week (which is easy when you take out all the commercials) but in the US, 41% of recorded content is deleted without being watched.

Here are some of those fun facts I promised you:

  •     77% record because there is other content airing at the same time, which the viewer would prefer to watch live
  •     72% are hoarders – recording to collect the box-set
  •     68% globally record to skip advertisements on commercial channels, rising to 75% and 74% in the UK and US, respectively

The reason most shows get deleted is because consumers run out of storage space. This bothers 79% of consumers but women are slightly more annoyed by this than men. (It’s a big argument in our house, so I get it.)

The Impact of Mobile

81% of Swedes watch broadcast TV in the living room but everyone else in the world is flexible in regard to where and how. 36% of consumers around the world watch TV in the bedroom with Argentina being the king of boudoir viewing with 62%.

10% of people are watching TV in the kitchen and I thought that number would be higher.

Outside of the living room, more people watch TV on a smartphone or tablet. I fall squarely into that pot. Even though I have a TV in the bedroom, 90% of the time I stream shows on my iPad while I’m in bed. (Not to get too personal . . . )

Tablet owners also watch more movies than non-tablet owners.

Now, the majority of people are using their mobile devices to watch TV at home, but some do use it while on the go. 76% of those surveyed said they’d be interested in a service that automatically loads new content on to their mobile devices so they have choices while out and about.

Impact of Social Media

50% of consumers do not engage in social media while watching TV – a surprising number given the rise in popularity of sites such as GetGlue and Viggle. Younger viewers are more likely to join in but here in the US, we saw a drop in social media chatter from 32% to 23%.

The only upside, people said they were more likely to use social media to recommend a TV show or movie to a friend than they would be while talking to someone face-to-face. That’s good news for the entertainment biz and bad news for humanity.

Here’s a neat infographic that explains it all:

Motorola_Global_house-_media_consumer2OL-300dpi-cmyk

 

  • http://twitter.com/Alexander_Kevin Kevin J. Alexander

    Not surprised by 50% SM usage. Why use a TV app, (i.e.. Get Glue / Viggle), or social media (i.e… Facebook / Twitter), if you’re watching a DVR recorded program. You’re too late to interact intelligently or in most cases even too late to enter a sweepstakes. TV apps are truly for viewers that are watching TV in real time and ironically most early adopters are watching recorded TV. These two usage trends run counter to each other.