Interactions With Customers Via Social Media Have Limits

As marketers and business people we can get a little ‘amped up’ about how much we can track customers and interact with them via social media. It only makes sense, right? If they are out there and they are on social media then they are open to be talked to by our company, right?

Maybe not. A study put together by J.D. Power & Associates on behalf of NetBase (and passed along by eMarketer) shows that about 2/3 of people surveyed think it’s only appropriate for a brand to connect with them if the interacted directly with them (on a Facebook page or Twitter account for example). There’s more. Take a look.

Attitudes Toward Interacting with Companies Online

40-60% of the respondents, depending on the age group, felt that consumers should be able to talk about a company online without a company listening in at all!

Google Plus Releases New Layout for Profiles

google-plusMany Google+ users jumped on the search giant’s social network yesterday and
found a completely new layout waiting for them when they accessed their profile
pages.

The profile page, a standard feature on any social network, was redesigned
according to feedback that Google gleaned from users. It also introduces features commonly found on other networks in an attempt to broaden the appeal of the growing platform.

Here’s a look at what’s included in the changes.

New, Larger Cover Photo

One of the first things users notice when accessing their profile pages is the larger and
more prominent cover photo. Google had long offered two options for cover photo
styles: the filmstrip and the banner cover photo. With today’s change, everyone is
moving to a significantly larger cover photo that measures 2,120 pixels x 1,192 pixels.
This gives the most creative among us more room to work with to stand out from the
crowd.

Infographic Gives Google’s Mobile Push High Marks

Larry Kim of Wordstream published an infographic today that blew my mind. It was all about how Google is using their mobile apps and ad programs to create new revenue streams. Larry grouped the products in categories then graded them based on quality, value to users and marketers and other factors.

Overall, it looks like Google’s doing a pretty good job. But what really made me stop and gasp was the sheer number of mobile products Google has in the works. Who (other than Larry) knew?

how google makes money

 (This clip doesn’t do it justice. You need to click here to see the whole, big and beautiful infographic.)

Twitter Invites All Advertisers on to the Nielsen Brand Bandwagon

The folks at Twitter just moved the Nielsen Brand Effect survey tool from the closed beta side of the board to the open to all side of the board — “all” meaning, anyone who pays for a Twitter ad campaign.

If you’re not convinced that Twitter’s Promoted Tweet system is right for your company, they’ve also published testing results that might nudge you their way.

First, here’s a look at the survey tool. It’s pretty nifty.

Twitter Brand Survey Screenshots

 

Twitter has labeled these bad boys “Brand surveys” but the name and this graphic might be misleading.  The image makes it seem as if only Twitter can ask brand-related questions, as in “which brand do you prefer.” I assume the survey widget can be used by anyone with a Twitter campaign to ask any question, such as “which of our flavors do you like best?”

EU Plays Hardball with Microsoft, $751M Fine for Browser Infractions

microsoft_logo_2012If you are Google you are taking a hard look at how the European Union just treated Microsoft when it deemed that the software company had crossed the line in their efforts to make their browser, Internet Explorer, the ‘go to’ browser for users in EU countries.

Reuters reports

The European Union fined Microsoft Corp 561 million euros on Wednesday for failing to offer consumers a choice of web browser, a charge that will act as a warning to other technology firms involved in antitrust disputes with the EU.

It said the U.S. company had broken a legally binding commitment made in 2009 to ensure consumers had a choice of browser, rather than defaulting to Microsoft’s Internet Explorer.

Facebook Admits It Has A Young Person Problem

facebook-icon 1What are the standard lines run out about Facebook these days by everyone making the argument that it is THE place to be? Well, there are about 1 billion people on it is one. It’s where people stay in touch is another. You can make the rest of the list yourself.

Well, one thing that anyone interested in how well a company will perform over the long term is to look at the next generation of users and see what their opinions of the product are. If what Facebook reported in their annual 10-K report (hat tip to Business Insider), there might be trouble on the horizon

Will Turning a Profit Turn Users Off to Tumblr?

Selling ads is often equated with “selling out” which can be a big problem for sites that built their reputation on being hip and out-of-the-box.

Tumblr is one of these sites. Essentially, it’s a free blogging tool but it’s developed its own artistic personality. It leans heavily on graphics and moving GIFS. Humor, art and pop culture routinely collide and it’s primarily populated by younger users who use it both as a scrapbook of minutia and a place for social commentary.

tumblr

Tumblr is unique and the site’s rise in popularity has been impressive. Says Forbes:

Tumblr’s tens of millions of registered users create 120,000 new blogs every day, for a total of 86 million and counting, which drive some 18 billion page views per month.