Why Aren’t Small Business Owners Taking Advantage of Online Marketing?

469994_antique_storeAs I travel around the web each day, I see a variety of ads. Many of them are banner ads reminding me of the effectiveness of cookie based technology. (Hey, look at that ad for Old Navy, I was just on their site this morning. What a coincidence.) Then there are the Facebook ads which I hardly notice and when I do, I find them irrelevant. Also the search results I see in Google (now that’s effective advertising) and the emails and social media updates I get from companies I follow.

That’s a lot of advertising and some of it is working because I’ve been known to click and buy things. But when I think about it, I realize that almost all of the ads I see in a day are for big companies and brand names. The last time I saw an ad for a local store it came out of a Val-Pak envelope.

Generation Z: If They’re Awake, They’re Online

1019022_79637985If you’ve ever had dinner with a teenager, you know how hard it is to get them to disconnect. Sure, they’re sitting right across from you, but they’re texting under the table and if the right message comes in, they’re gone in a flash.

With mobile phones, internet connected video games, tablets and computers, staying connected is easy for Generation Z. And though these 13-18 year-olds represent only 8.3% of the US population (as of the 2010 Census) they represent a much bigger presence on the internet.

Wikia just released the results of a new study they conducted with Ipsos MediaCT called  “GenZ: The Limitless Generation.” It examines the relationship between teens and technology and at the risk of sounding like a boring parent, the results are disturbing.

Facebook Predicts Duke Wins NCAA Hoops Tourney Based on Social Buzz

Facebook's March MadnessIf you are wondering exactly how you should fill out those NCAA Basketball Tournament brackets for the 2013 version of March Madness but you’re not sure if favorite uniforms is the best technique, why not use the next most completely unscientific technique of using social buzz from Facebook?

As a sports fan that actually likes the games and watching people actually perform in ways that creates excitement and upsets etc, this kind of exercise is entertaining but it shouldn’t be something I agree with or should it? Interestingly enough, this completed bracket almost seems like a plausible result (minus Notre Dame being in the Final Four which would require an act of God, or at least the new Pope, to make that happen).

So here is the NCAA Tourney outcome according to Facebook’s measuring of buzz around the teams involved.

Is the Camera Enough of a Reason To Get a Windows Phone?

How companies choose to advertise is always fascinating to other marketers especially when that ad is attempting to help fight what might appear to many to be an uphill battle.

In the world of mobile we talk about two platforms primarily: Apple’s iOS and Android. Of course, there are other platforms and the one that seems to be trying the hardest to break into the game with the big boys is Microsoft’s Mobile Windows. It’s a common theme from Microsoft who seems to be playing catch up in most everything that is becoming more important as the years go by.

Here is a new ad from Microsoft that will be running during the NCAA Tournament. The gist is that the camera on the Nokia Lumia 920 is better than the Samsung S3

Facebook Helps Marketers Find Lookalike Customers

similar meerkatsIf Susan, a suburban mom with 3 school-age kids and a college degree loves your product, then it’s likely that Gloria, a suburban mom with 3 school-age kids and a college degree will love your product too. . . right?

Facebook thinks so. That’s why they’ve introduced a new targeting feature called “lookalike audiences.”

It begins with their “Custom Audience” feature. This tool lets you carve out a subset of current customers based on certain criteria. You can choose only people who live in a particular city, a certain age range, a particular gender, or by interests.

My custom audience choice is short meerkats with smirky grins.

Next, I move to the “lookalike” portion.

similar-audience

Majority of DVR Users Record Shows Just to Skip the Commercials

tablet viewing

We the people, watch a lot of TV, video and movies.

If you don’t believe me, I have the results from Motorola Mobility’s Fourth Annual Media Engagement Barometer to back me up. They studied the video viewing habits of 9,500 consumers in 17 countries and found out that people spend a lot of time watching and they do it all over the house.

I wouldn’t say any of these results are startling, but their are plenty of fun tidbits you can use to amuse your friends.

For example:

Consumers around the world are watching nine more hours of TV than they did in 2011. (19 hours vs 10 hours). When you add in films, the average person is now watching 25 hours of TV and movie content a week.

Will A Watch or Glasses Be The Norm for Internet Users?

Dick Tracy WristwatchGoogle’s Glass project has caused a stir. Heck, the talk has already gone SO mainstream that Rush Limbaugh has talked about it (not sure if that is good, bad, interesting, sad, scary or all of the above …. you make the call). There is even pessimism out there in tech world to offset the unbridled ‘this is the future!’ speak.

Since no one wants to be ‘one-upped’ in the ‘we have the future of personal Internet interactivity right here for you!’ category lots of focus is being centered on the wrist. I don’t wear a watch so the only time I consider my wrist is if I have injured it but that’s not what Apple and Samsung are betting on for the future. They are working to make your wrist the focus of your Internet activity.