Facebook Considers Hashtags #stuffwedontneed

teacher lessonIt’s time for a Friday etymology lesson. (Not to be confused with an entomology lesson.) Topic of discuss: the hashtag. Also known as #.

The real name for this symbol is octothorpe. Rumor has it, it was coined by Bell telephone engineers who needed to name that other symbol on the telephone keypad. Since “octothorpe” sounds too much like an athletic octopus, people began referring to it as a “hash” sign. Probably because the slanted bars resemble the hash marks that designate rank on military uniforms.

Here in the US, we commonly referred to that symbol as a “pound” sign – which could get you into trouble in the UK, since a pound is something altogether different.

Adding Jobs in March – Marketing Pilgrim’s JOB BOARD

resume-clipartMarch is marching along…

If you are looking for a new job  then you should check out the Marketing Pilgrim Internet Marketing Job Board.

If you are looking for that perfect hire you would be hard pressed to find a better audience than ours for just $27 / per month per listing as well.

Here is a quick sampling of some of the jobs that came in the month of March so far:

Marketing and Sales Readiness Manager, Sustainability Solutions – Autodesk Inc. – San Francisco, CA

IT Marketing Analyst – Systems Search – Des Plaines, IL

Social Media Specialist - Universal Music Group – Carrollton, TX

SEO Marketing Analyst – Empire Today LLC – Northlake, IL

Google Reader Goes Away But Email Is Here To Stay (We Hope!)

emailBy now you have heard that Google Reader will be retired on July 1, 2013.

This may be a great time to get back to the basics. We agree with many of the experts in the space, like the folks at Copyblogger and Chris Brogan in that this is not the end of the world, just an inconvenience. It’s time to get resourceful.

So what’s the solution? If you are using Google Reader to get your Marketing Pilgrim news and information you can do one of two things.

  1. Sign up for our Marketing Pilgrim email updates
  2. Switch RSS readers
  3. (this list from Econsultancy is pretty comprehensive)

We don’t like that Google reader is going away either but you can be sure that we are staying put. So find another way to stay on top of the latest industry news and get a little opinion smattered throughout.

Is Reuters’ Social Media Staffer’s Indictment Their Problem or His?

Matthew KeyesThis story might be categorized as a cautionary tale regarding making sure you are hiring social media experts whose past might not come back to cause some pain for your company.

According to CBS News, Reuters has an employee that may have been a little less than loyal to a previous employer.

The deputy social media editor of Reuters news service was charged by a district court in California with conspiracy for leaking information about one of his former employers to Anonymous, the hacking collective.

The Department of Justice accuses Matthew Keys, 26, of providing Anonymous with log-in information to a computer server belonging to the Tribune Company in December 2010. Keys worked for Sacramento-based television station KTXL FOX 40, owned by the Tribune Company, as a web producer until he was terminated in October 2010.

Free Online Reputation Management & Monitoring Webinar March 21st

Free ORM WebinarDo you like your reputation?

Yes? Then I have a free webinar that will help you protect it.

No? Then I have a free webinar that will help you improve it.

I’m teaming up with Janet Driscoll Miller and Chris Gatewood to provide a free online webinar on March 21st at 2pm ET. The 60 minute webinar will teach you:

  • How to identify the reputations and channels important to your company
  • The key steps for setting up reputation monitoring
  • How to be proactive in building your online reputation
  • How to protect your reputation from defamation
  • What legal recourse you have against your detractors
  • How to clean up your Google reputation
  • The steps needed to restore your good name

From Game to Game Graphic

ACC Infographic BCLiving in ACC territory as I do there is no avoiding the impact of college basketball.

Of course, being a Boston College alum also puts me in the position of trying to find something / anything to cheer for. It just so happens that in the opening game of today’s ACC Basketball Tournament, BC gave me a rare treat and won. What was even better was that they spotted Georgia Tech 14 points before ending up beating the Yellow Jackets 84-64.

So what’s the marketing message here? It’s how the ACC turned the game into an infographic (called a game graphic) and put it on their site. I was exposed to it on Facebook. As a sports fan the visualization of the game data in this fashion was unique and it really added to the game experience. First, take a look at a traditional box score.

Mobile Searchers Do It At Night

From multiple screens, we move to one screen and how people use their mobile devices to search. The numbers come from a new report called “Mobile Search Moments: Understanding How Mobile Drives Conversions.” It was put together by Google with the help of Nielsen and it involves data from over 6000 mobile searches.

There’s a lot of data in this report, so I’m just going to touch on a few of the more interesting slides — like this one:

mobile search

Most mobile searches are conducted in the evening. I suppose this has to do with the fact that most mobile searches are personal, not work related. (Those are happening on a PC.) You’re going out for lunch, so you search for a coupon. You’re rushing home late, so you search for pizza delivery. Once you’re settled in for the night, you search for a plumber to fix the leaky faucet, tickets to the movies, and stuff you need to buy.