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Pinterest Business Analytics Released to Great Interest from Marketers



Pinterest Analytics TabletWhat can’t be measured can’t be managed, right?

Well, Pinterest is offering new Business Analytics to to help measure performance of their service. According to the Pinterest blog

Bloggers, businesses, and organizations often ask us, “what are people pinning from my websites?” These website owners help create the content on Pinterest and we wanted to help them understand which pieces of content people find most interesting. Today, we’re pleased to announce Pinterest Web Analytics, a first step towards doing just that. Web Analytics gives site owners insights into how people are interacting with pins that originate from their websites.

Some points of interest

  • You need a verified website
  • You’ll see how many people have pinned from your site
  • You’ll see how many people have seen these pins
  • You’ll see how many people visited your site from Pinterest

You’ll see something like this and you are now able to show a little proof about what you have been ‘certain’ has been happening.

Happy pinning and analyzing! (Click image to enlarge)

Pinterest Analytics

  • http://twitter.com/Cynthialil Cynthialil

    This is major. I was literally looking for Pinterest third party tools last week – just what I needed.

  • http://www.numerounoweb.com/ Numero Uno Web Solutions

    In fact, social media resources have benefited a lot of companies in becoming a powerful brand. In fact, almost all of the companies envisioning of making it big choose social media marketing above all. Creating an online community is an upward trend that gets an overwhelming response where it boosts your brand power and brings in high customer traffic to your website.

  • Paul Ross

    While this is very cool, I think this is just another example of siloed analytics that tell you how you are doing within this one channel but nothing about how it is impacting your business. Without adding the context of data such as loyalty program, Point of Sale / Ecommerce, this is just marketing justifying its spend through an isolated metric. My colleague wrote a blog on this but I genuinely see “context is king” for any of the emerging sources of prospect or customer data http://www.alteryx.com/community/blogs/strategic-analytics/big-data-analytics-context-king