Posted March 4, 2013 4:25 pm by with 7 comments

Tweet about this on TwitterShare on LinkedInShare on Google+Share on FacebookBuffer this page

women in social media iconRemember the Roman Empire? It was the most influential force in the world. The place everyone wanted to be. The center of all news, art, commerce. Then it wasn’t (see “fall of the Roman Empire“). It was kind of like MySpace – burning bright, then burned out.

Do you think the same might happen to Twitter? To Facebook?

A new survey from Weber Shandwick says it could be so. They questioned 2,000 North American women and found this startling fact:

Nearly four in 10 North American women (38 percent) have decreased or stopped their usage of one or more social networks during the past six months.

Why did they step away?

  • 59% “Just not interested/lost interest”
  • 35% “no time/too busy”

There’s nothing you can do about the second issue, but the first issue. . . maybe, maybe not.

A higher percentage of “defectors” fall into the 18-24 age range  which puts social networks with a younger population at a higher risk for losing valuable members. These sites include Instagram, YouTube and Pinterest.

4 out of 10 is a major loss because women on social media are highly influential.

women in social media

On average, social media women “like” or recommend a product 10.2 times a month and they reTweet or rePin an average of 8 times a month.

Very Entertaining

For women, social media is entertainment. It’s a place to make friends, play games and get inspired. On a scale from 1-10, the majority of women who spent at least an hour a week on social networks rated their enjoyment level a 5 or higher.

And here are two facts that I totally get that my husband can’t understand:

19% of women say that they only know some of their best friends through Facebook and Twitter.

24% of women of say they would rather socialize online than in person.

How much do we women love social media?

how much we love social
All of this is to remind you how important it is to keep the “social” in social media marketing. Promote your business, offer deals, inform your customers, but don’t forget to chat, make friends and connect with your followers on a personal level.

Click here to see the delightful infographic that goes along with this survey.

  • busy lady

    I quit using face book 14 months ago when my soon was born. Just no time.

  • busy lady

    Oops I meant to say my son…

  • Justme

    I will never use social media like Facebook. I don’t like how jobs look at your personal life and judge from that whether to hire you or not, or fire you. There’s other reasons I don’t ever want an account…..but suffice it to say, I hate it and don’t ever want it. It also pisses me off that some websites that I like and want to make a comment on, I can’t because it requires a stupid Facebook account in order to make a comment on their website! Ridiculous!!! There have been contests I’ve wanted to enter but can’t because you have to have a Facebook account to enter. Apparently in order to gain more Facebook support, Facebook is using these tactics or you can’t ‘play’. Screw them! I can live without all of them!

    • Irritated

      I am so with you on this. Not interested in Facebook yet everyone seems to expect that you must have an account in order to “play” with them. I don’t think so.

      • signupordontbemad

        On the flip side, it’s like having an email address now. A few years ago, there were plenty of people who said they’d “never” have an email address or “never” have a cell phone. No one is forcing you to have those either, but most websites require an email address to sign up. Having a Facebook account is no different in some ways.

        You can always make a Facebook profile that you use to sign in with websites, etc. No one is forcing you to use it to communicate, put personal details online, etc. Just make an account, lock down the privacy settings, and happily sign up/sign in with Facebook when that’s the only option.

  • i am working on a social networking site

  • Hmmm 2000 North American women doesn’t seem to be a very representative sample IMHO.
    Social Media is a revolution in the way we communicate, produce and share information. It is normal that we go through phases between over-sharing and leaving networks and joining others.
    IF this study shows anything it confirms that the wave of Pinterest-mania is over and (as I expected) users are leaving a network flooded by “Social Media Marketers”.
    My 2 cents 🙂