Survey Says: Nearly 4 in 10 Women Have Decreased or Stopped Using Social Media
Remember the Roman Empire? It was the most influential force in the world. The place everyone wanted to be. The center of all news, art, commerce. Then it wasn’t (see “fall of the Roman Empire“). It was kind of like MySpace – burning bright, then burned out.
Do you think the same might happen to Twitter? To Facebook?
A new survey from Weber Shandwick says it could be so. They questioned 2,000 North American women and found this startling fact:
Nearly four in 10 North American women (38 percent) have decreased or stopped their usage of one or more social networks during the past six months.
Why did they step away?
- 59% “Just not interested/lost interest”
- 35% “no time/too busy”
There’s nothing you can do about the second issue, but the first issue. . . maybe, maybe not.
A higher percentage of “defectors” fall into the 18-24 age range which puts social networks with a younger population at a higher risk for losing valuable members. These sites include Instagram, YouTube and Pinterest.
4 out of 10 is a major loss because women on social media are highly influential.
On average, social media women “like” or recommend a product 10.2 times a month and they reTweet or rePin an average of 8 times a month.
For women, social media is entertainment. It’s a place to make friends, play games and get inspired. On a scale from 1-10, the majority of women who spent at least an hour a week on social networks rated their enjoyment level a 5 or higher.
And here are two facts that I totally get that my husband can’t understand:
19% of women say that they only know some of their best friends through Facebook and Twitter.
24% of women of say they would rather socialize online than in person.
How much do we women love social media?
All of this is to remind you how important it is to keep the “social” in social media marketing. Promote your business, offer deals, inform your customers, but don’t forget to chat, make friends and connect with your followers on a personal level.
Click here to see the delightful infographic that goes along with this survey.