If there is one area of online marketing that continues to get more and more complex, it’s the world of paid search.
Campaigns get larger and more detailed, enhanced campaigns are introduced and there are just the normal management and monitoring tasks that are bigger than most human beings. It’s the last point that leads many search marketers to turn to bid optimization platforms to help them keep their heads above water and, more importantly, keep their campaigns profitable which leads to them keeping their jobs.
The folks at DoubleClick have completed a series on their blog that they were good enough to summarize in an infographic called “7 Questions to Ask When Choosing a Search Bid Optimization Platform”
Here’s the full infographic. Enjoy