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Want Your Facebook Post to Go Viral? Give It Three Hours




Creating content with the idea of ‘going viral’ is every marketer’s dream but you have to throw a lot of ‘you know what’ against the wall before something sticks.

According to All Facebook, a Facebook analytics company called Optimal has done research that says if your post on the social network hasn’t taken off in 3 hours then it probably won’t at all.

Here is a chart showing the results

OptimalViralEngagement

The All Facebook post goes on

According to proprietary analysis by Optimal, 75 percent of post-level engagement for Facebook pages occurs within the first three hours after the content is posted, with 50 percent occurring during the first hour. Optimal added:

Naturally, timing isn’t everything, as posts with attractive and relevant content always prove to have the greatest endurance. That being said, after three hours, marketers will probably have a good idea of whether or not they’ve created a winner.

Is research like this something to be trusted or is it more of an attempt for publicity for the agency? Do you agree or disagree with these findings?

  • THE GOLDEN COIN AND JEWELRY

    YEAH SEND MY FACEBOOK PAGE, THE GOLDEN COIN AND JEWELRY VIRAL SO EVERYONE IN THE U.S.A CAN SEE IT EVERYDAY, BY THE MINUTE…ESPECIALLY OREGON AND WASHINGTON RESIDENTS…

  • Michelle Grigsby

    I have a post in which I tagged a friend, she liked it and shared it and now it has over 60,000 shares! My question is, what do you do to a post after it goes viral…to keep it going?