Want Your Facebook Post to Go Viral? Give It Three Hours

Creating content with the idea of ‘going viral’ is every marketer’s dream but you have to throw a lot of ‘you know what’ against the wall before something sticks.

According to All Facebook, a Facebook analytics company called Optimal has done research that says if your post on the social network hasn’t taken off in 3 hours then it probably won’t at all.

Here is a chart showing the results

The All Facebook post goes on

According to proprietary analysis by Optimal, 75 percent of post-level engagement for Facebook pages occurs within the first three hours after the content is posted, with 50 percent occurring during the first hour. Optimal added:

Naturally, timing isn’t everything, as posts with attractive and relevant content always prove to have the greatest endurance. That being said, after three hours, marketers will probably have a good idea of whether or not they’ve created a winner.

Is research like this something to be trusted or is it more of an attempt for publicity for the agency? Do you agree or disagree with these findings?