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With Mobile Advertising, Forget Size — It’s Holidays That Matter



In 2012, we saw a huge spike in app downloads and usage on Christmas Day. 328 million downloaded happened on December 25, as compared to the monthly average of 155 per day.

This makes sense, because many people get new mobile devices or iTunes cards as gifts, so they rush to try them out. But what about other holidays? Tapjoy asked that very question and they came up with their own answer. They tracked app usage and engagement on three holidays then compared the data to an average day from the same month.

graph-bar_holiday-sales_v21

Who knew Chinese New Year was such a killer day for mobile! As for Valentine’s Day, clearly it was all those guys rushing to buy a last minute gift for their sweetie.

You think I’m kidding? Tapjoy’s results show that Android users procrastinated terribly, so their peak clickthrough day was a full day after iOS users. What do you make of that?

Overall, Android users converted more often and both parties were mostly done shopping by Feb 10.

Tapjoy says that holiday themed ads are extremely effective.

The developers on our network that participated in our last three holiday currency sale programs saw their revenue increase by as much as 50%, compared to the previous 7-day average.

This weekend, it’s St. Patrick’s Day. I wonder what kind of spike they’ll see around that holiday?

stpatapplive227__1363272320_1746-1Let’s wrap up the week with a few mobile homages to those lucky Irish.

–  Folks in Boston will want to download the new Boston.com mobile guide to the St. Patrick’s Day Parade in Southie.

– While you’re waiting for the parade to start try and catch the lucky Leprechaun in this app from DoDrinks

– Wisconsin would like to help you keep track when the drinks start to flow with their new Drive Sober app.

– Since everyone is a little Irish on St. Patrick’s Day, here’s an app that turns you into a Leprechaun.

Enjoy your weekend but please stay safe. I don’t want to lose any readers.