Posted March 28, 2013 3:42 pm by with 6 comments

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youtube-logoMore and more, I have the feeling that every time I look left, gremlins are causing havoc to my right. That’s why I appreciate tools that pull data from the left and the right and the up and down into one place so I can see what’s going on at a glance.

Adsense was like that – one login and I could see how my entire network was doing, including my ads on YouTube.

To quote Chief Inspector Jacques Clouseau, “not anymore.”

For some odd reason, YouTube has elected to remove the day-to-day AdSense data from AdSense. The totals will still add up at the end of the month and you’ll still get paid the same way but if you want to see how you’re doing on any given day, you’ll have to log in to two different reports.

Apparently, the change has something to do with the two types of ads that run on YouTube. I’ll let them explain it:

Have you ever wondered what the difference between AdSense earnings and YouTube earnings was? As a bit of background, many YouTube partners have ad earnings from two sources: auction-sold ads (AdSense earnings) and reserve-sold ads (YouTube earnings). YouTube serves the optimal ads when a viewer watches the video. Previously, AdSense calculated and reported the auction-sold AdSense earnings. YouTube calculated reserve-sold and miscellaneous earnings and reported both AdSense and YouTube earnings. Now, having only the YouTube system calculate all your earnings will simplify and streamline your video reporting.

I get that more people are using YouTube to make some extra bucks. I’m sure quite a few don’t have a blog, so they only have YouTube revenue. For those people, reporting through YouTube makes sense, but why remove it from the AdSense dashboard? Where’s the harm in letting those who want to see a combined report. . . see it?

And what happens if you have multiple YouTube channels? After April 1, you’ll have to log in to each one individually in order to see all of your earnings. Wow – that’s the opposite of efficient.

Finally, there’s the issue of timeliness. YouTube’s reports often lag but they say that won’t happen anymore:

YouTube Analytics has improved the timeliness of earnings reporting to within 24 hours after the end of the day, Pacific Time. You can still view page views and clicks and also manage ad blocking in the AdSense interface for your YouTube videos.

Here’s the thing. On their blog, YouTube says these changes are designed to help the “thousands of partners who are making video creation a full-time endeavor.” But really, this change benefits only the small YouTube creator who doesn’t have multiple channels and blogs.

Hopefully, this parting of the ways with AdSense is just YouTube showing off a little and not the first step toward a bigger break-up. I’m not ready to deal with yet another, entirely separate, ad network.


  • PHPublisher

    adsense reporting for content host was fine until they implement something like this. this is the first day (april 1, 2013) and complaints are all over the internet. they ruining the only best things in adsense.

  • Gpanos

    And still, I might be a small YouTube creator, with only one channel and no other adsense income, but I found the adsense dashboard and reporting system very convenient. I didn’t ever log in to YouTube analytics (very badly designed in my opinion), as I was fully covered by adsense. Adsens’ real time reporting was also a really nice feature, as well. Now I have to get used to a very different (in my opinion) reporting system, plus that the android and chrome apps I use are only compatible with adsense… (PS YouTube has already made an April fool’s day prank so I don’t think this is the case with this too, although it looks like so)

  • Tom

    Wow, we are so lucky that youtube ‘simplified’ it for us. Now to see my youtube earnings, I no longer have to go to all the trouble of logging in to my adsense account and seeing all my earnings updated in real time. Now all I have to do is log in to each youtube account seperately, wait 24 hours for the earnings report to update, and add each of my accounts earnings together then use a conversion chart to work out how much that comes to in pounds sterling. Thankyou youtube!

  • YouTubetruth

    I have a hunch they are making this move mainly to squeeze all the infringed copyright content on YouTube. If they switch the reports to YouTube, it will only be a matter of time before they have the payouts made via YouTube. Therefore threatening the very existence of infringed copyrighted material, as they then will have the power to totally remove all earnings for such material.

    Think about it, someone steals content. Makes a bunch of dough, but as soon as the copyright strikes come in, that money will be like it never existed to begin with. In theory making it futile in bothering to produce copyrighted material.

    This can be seen from two points of opinionated views.

    1: It can and will totally clean all copyrighted material in the end out of YouTube.

    2: Provide an avenue for top tier partnered Youtubers and corporate companies to have control over the future of YouTube. Which in turn in my opinion will destroy the creativity on YouTube in the long run.

  • GoldenYearsGeek

    It’s really annoying to have to log in and log out of my YouTube channels to get information that is three or four days old. I did some experimenting in Adsense and was able to come up with a solution to getting current earnings. By comparing the numbers with YouTube Analytics and using a factor of 80%, the numbers are pretty accurate. I put together a short video showing you how at

  • AllThoseThingsILove

    So what makes up the “Hosted AdSense for Content” revenue shown if YouTube isn’t included?