More and more, I have the feeling that every time I look left, gremlins are causing havoc to my right. That’s why I appreciate tools that pull data from the left and the right and the up and down into one place so I can see what’s going on at a glance.
Adsense was like that – one login and I could see how my entire network was doing, including my ads on YouTube.
To quote Chief Inspector Jacques Clouseau, “not anymore.”
For some odd reason, YouTube has elected to remove the day-to-day AdSense data from AdSense. The totals will still add up at the end of the month and you’ll still get paid the same way but if you want to see how you’re doing on any given day, you’ll have to log in to two different reports.
Apparently, the change has something to do with the two types of ads that run on YouTube. I’ll let them explain it:
Have you ever wondered what the difference between AdSense earnings and YouTube earnings was? As a bit of background, many YouTube partners have ad earnings from two sources: auction-sold ads (AdSense earnings) and reserve-sold ads (YouTube earnings). YouTube serves the optimal ads when a viewer watches the video. Previously, AdSense calculated and reported the auction-sold AdSense earnings. YouTube calculated reserve-sold and miscellaneous earnings and reported both AdSense and YouTube earnings. Now, having only the YouTube system calculate all your earnings will simplify and streamline your video reporting.
I get that more people are using YouTube to make some extra bucks. I’m sure quite a few don’t have a blog, so they only have YouTube revenue. For those people, reporting through YouTube makes sense, but why remove it from the AdSense dashboard? Where’s the harm in letting those who want to see a combined report. . . see it?
And what happens if you have multiple YouTube channels? After April 1, you’ll have to log in to each one individually in order to see all of your earnings. Wow – that’s the opposite of efficient.
Finally, there’s the issue of timeliness. YouTube’s reports often lag but they say that won’t happen anymore:
YouTube Analytics has improved the timeliness of earnings reporting to within 24 hours after the end of the day, Pacific Time. You can still view page views and clicks and also manage ad blocking in the AdSense interface for your YouTube videos.
Here’s the thing. On their blog, YouTube says these changes are designed to help the “thousands of partners who are making video creation a full-time endeavor.” But really, this change benefits only the small YouTube creator who doesn’t have multiple channels and blogs.
Hopefully, this parting of the ways with AdSense is just YouTube showing off a little and not the first step toward a bigger break-up. I’m not ready to deal with yet another, entirely separate, ad network.