This week, all of the top media companies in the US have gathered together in New York City to present their digital content to potential advertisers. It’s the online version of the TV Upfronts, which they’ve dubbed The Digital Content NewFronts.
Here’s a brief overview of what’s in the works.
Did you know that WSJ creates more than 100 hours of video content every month. I had no idea. Now, they’re pushing even further into that area with several exciting new shows including WorldStream, a short-form Vlog platform for international journalists. The one I’m most interested in is “WSJ Startup of the Year.” In this series, which premieres in June, 25 aspiring entrepreneurs will have a chance to pitch their best idea to mentors such as Sir Richard Branson, Ray Kurzweil of Google and Carly Fiorina, chairman Good360.