Ads attacking Gmail privacy and the Scroogled campaign have been running along side the ‘Bing It On’ challenge that is still being run on TV. Basically Bing is saying that Bing is better because Bing says it is (along with those choosing Bing in the B.I.O. challenge.
Now a new study from Germany’s AV-TEST, that calls itself ‘The Independent IT-Security Institute’ says that while Bing can claim it’s better than Google there is at least one third party out there that says it’s not nearly as safe as Google when it comes to serving up malware sites in results.
Ugh. The study occurred over 18 months and it looks like bing may have to go back to the drawing board to put together something that says they are safer than Google. I’m sure they can come up with something.
Any suggestions for what a campaign like that might be called? Maybe “Not a Fair Search Comparison!”. Lame, I know, but you get the point.