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Bing Might Ask, Is This a Fair Search Survey?




AV-TEST logoBing has been working real hard to poke holes in Google as of late.

Ads attacking Gmail privacy and the Scroogled campaign have been running along side the ‘Bing It On’ challenge that is still being run on TV. Basically Bing is saying that Bing is better because Bing says it is (along with those choosing Bing in the B.I.O. challenge.

Now a new study from Germany’s AV-TEST, that calls itself ‘The Independent IT-Security Institute’ says that while Bing can claim it’s better than Google there is at least one third party out there that says it’s not nearly as safe as Google when it comes to serving up malware sites in results.

AV-Test Results

Ugh. The study occurred over 18 months and it looks like bing may have to go back to the drawing board to put together something that says they are safer than Google. I’m sure they can come up with something.

Any suggestions for what a campaign like that might be called? Maybe “Not a Fair Search Comparison!”. Lame, I know, but you get the point.

  • http://twitter.com/rjonesx rjonesx

    There are almost no details about how the results were gathered, but at least one commenter on another forum pointed out that Google by default blocks a lot more adult content than does bing. Subsequently, those sites might be more commonly used as vectors for malware, but this would indicate a bias in the results that has less to do w/ a search engine’s prowess for blocking malware and more its willigness to show adult content.

  • http://just.pk/ Aamir Lehri

    Bing is not good

  • mohsen noura

    http://goo.gl/bHiAO
    شركة تشاك المتخصصة في خدمات الامن والحراسة والنظافة والتأمين وهي رائدة شركات الحراسة والنظافة والخدمات الامنية

  • cdizy