Marketing Pilgrim's "Mobile" Channel

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Faster Mobile Experience Should Help Marketers But Will It?

According to the Google Analytics blog the speed of mobile sites is increasing and comes close to matching that of the desktop.

This is probably a mixed bag for marketers. Why a mixed bag? Well, as the mobile experience gets faster marketers will need to match marketing performance with these efforts. As we have seen, sometimes the marketing hype far exceeds the marketing reality.

Here is a chart from the Analytics blog post. The information was gathered from Google’s Site Speed results of opted in web sites.

Page Load Times Google Site Speed Reports

So how are your mobile efforts holding up? Are you ready for a truly mobile Internet?