As part of our service here at Marketing Pilgrim we like to bring tools to our readers attention that will help them do their online marketing chores. As we all know, SEO is an interesting art / science but it can be a bit tedious and it is certainly a “what you don’t know can REALLY hurt you” proposition, especially in the world of local SEO.
One of the continuing mysteries is the true understanding of Google local search. There are always updates and more than a fair share of confusion as to what is or is not acceptable or considered a ‘best practice’ at any given time.
An area that Google created some confusion in (one of many) is the ability to categorize a local business accurately. Google requires that you use at least some Google categories to put your business in the right class but oftentimes the available categories are not sufficient.
What we have learned over the years is that if you have a problem with local search you can look to Mike Blumenthal and his merry band of followers for some good answers. The latest is the update of his Google Business for Places Category Tool. Simply put it can save you a lot of hassle. Here is a screenshot and a description of the update just released yesterday.
If might also be helpful to go to the new Google Places for Business Dashboard post on Mike’s blog to get a better handle on the changes there.
So what other tools do you use to make your job easier? Would you mind sharing with us?
Happy local SEOing!