Featured Job: Oxfam Looks for Search Marketer to Help Do Good

oxfamlogo2Oxfam America is one of those rare organizations that seems to truly get it. Not only are they trying to do good by helping stamp out (insert your favorite form of injustice here) they are doing it using the Internet in ways that should make other non-profits stand up and take notice.

When we saw that they are looking to find a top notch search marketer for their Boston operations it only made sense to put this great opportunity in front of some of the best search marketers in the world: our audience.

We asked a few questions of the folks at Oxfam, in particular Megan Weintraub and Victoria Marzilli, to give you some insight about this great opportunity. Hat tip as always to my friend, Bob Ferguson, who helps keep me informed of Oxfam’s efforts and keeps the music flowing.

EBay Takes on Amazon with Lower Fees, Local Offer App and Big Data Sales

new-ebay-logo,9-C-352848-13eBay is preparing to do battle with Amazon for the title of Top Shop. They made several announcements this week that were both smart and surprising.

First, AdWeek says that eBay is now prepared to open up their big data box to advertisers. With both buyers and sellers and their parental link to Paypal, eBay has access to an enormous amount of customer data.

eBay’s head of digital display in North America, Stephen Howard-Sarin spoke about the change at AdExchanger’s Programmatic I/O conference;

Someone might be OK with—and even appreciate—eBay knowing who they are and what pair of shoes they’ve bought or are looking to buy. However, “they expect eBay not to tell anybody else who they are. But that doesn’t mean we can’t create segments of shoe shoppers and let someone like Zappos—or actually not Zappos [which is owned by Amazon]—to target against those shoe buyers.”

Blurring the Line Between Editorial and Ads

blurryBack in the Golden Age of television, most shows were “sponsored by” one or two products. Between acts, TV characters proclaimed their love of a certain product and today we have product placement that requires the cops of Hawaii Five-o to stop and eat a Subway sandwich.

In other words, we’ve been blurring the lines between editorial content and advertising for a long while. We took a little break in the 80’s and 90’s and now we’re finding all new ways to mix brands and content.

Taking the Brand to the Content

Tanzina Vega of the New York Times published a piece this week on this very subject. She points out a collection of space tech articles on Mashable that were sponsored by Snapdragon (a Qualcom brand of computer chip) then remains journalisticly neutral, presenting both sides of the issue.

FairSearch Complains to EU About Google’s Mobile ‘Dominance’

Android is Pure EvilFairSearch is at it again. This time the group is petitioning the European Union about their arch nemesis Google’s evil plot to dominate the world via their mobile strategy. Thank God FairSearch is keeping an eye on this for all the world! Amen!

Calling Google’s Android OS a ‘trojan horse’ used to dominate the mobile markets FairSearch posts on their blog

FairSearch.org has filed a complaint with the European Commission laying out Google’s anti-competitive strategy to dominate the mobile marketplace and cement its control over consumer Internet data for online advertising as usage shifts to mobile.

Google’s Android is the dominant smartphone operating system, running in 70% of units shipped at the end of 2012, according to Strategy Analytics. Google also dominates mobile search advertising with 96% of the market, according to eMarketer. The complaint says Google uses deceptive conduct to lockout competition in mobile.

Would ‘Do Not Track’ Legislation Impact Your Marketing Efforts?

Do Not TrackAccording to an article from AdWeek there is some renewed interest in getting ‘Do Not Track’ legislation pushed through that would give consumers the chance to sign up for a ‘Do Not Call’ type exemption from online tracking.

The article tells us

Do Not Track legislation is poised to make a big comeback this Congress, and marketers who managed to hold it off for the past two years are taking nothing for granted. Ahead of a Senate Commerce hearing planned before month’s end, groups are stepping up their lobbying to block Sen. Jay Rockefeller’s reintroduced Do Not Track Online Act, which would give consumers the online equivalent of a Do Not Call option with the click of a mouse.

70 Percent of Mobile Searches Lead to Online Action Within an Hour

If you received traffic from a search engine today, send a thank you card to Alan Emtage. He built the very first computer search engine back in 1989. But sadly, he was so far ahead of his time, he didn’t see the future value in what he created so he didn’t file a patent or lay any claim to the technology.

Enter Google, who turned search into a multi-billion dollar industry then started to do it again with mobile. In the last year, Google’s mobile ad revenue went from 2.5 billion to 8 billion and that’s in a sector that’s barely begun to take hold.

There’s money in search because search is working. iAcquire and SurveyMonkey conducted a study and found that 70% of mobile searches lead to an online action within an hour.

Would You Give Up Your Personal Data for $25 Dollars?

“Every consumer has a price, which is good news for marketers.”

And according to Rodney Mason, CMO of Parago, that price is $25 dollars.

Parago just released a report called “Time is Money“. It’s all about a person’s willingness to participate in a marketing activity and at what price.

what would you do for money
Fork over $25 bucks (or a product worth more than $25) and most people will be happy to try your product and even respond to a smartphone survey. But the further you get into “sales” territory, the quicker the percentages begin to drop.

I am surprised to see how many people were willing to participate in a presentation or get an in-home quote. In both cases, it’s not just a matter of giving up an hour of your life, you also have to deal with the stress of being pressured to buy something you probably don’t want.