When I think of hashtags, I think of Twitter and those crazy memes that pop up in the trending sidebar everyday. But hashtags aren’t just a source of amusement. More and more, they’re becoming a form of company branding.
Last night, ABC prompted Dancing with the Stars viewers to vote for the prom king and queen by Tweeting #PromQueen or #PromKing followed by the name of your favorite star. They also use their normal #DWTS hashtag to encourage users to comment throughout the show and some of those Tweets show up on screen during the live broadcast.
Two weeks in, and I’m already accustomed to using their hashtag when I Tweet about the show.