Uh oh, better get Maaco!
Remember that slogan? The auto painting and collision repair franchise has been around since 1972 and that slogan was a hit for them throughout the 80’s and 90’s.
Now Maaco is trying to hit the right note a second time with a clever Twitter campaign called Twestimates. Tweet a photo of the damage on your car and get a free estimate back via Twitter. They even give you a coupon for 10% off the repair should you follow through.
AdWeek says that the campaign has generated around 200 Twestimates and 40 leads. 40 isn’t a huge number, but that’s a nice percentage given the low number of followers and participants. What’s tough about a service like Maaco, is that it’s (hopefully) a one-time use company, so there’s no reason for people to follow the Twitter account on a regular basis. This campaign is all about brand awareness and it’s working.