SEO Practices in 2013: Location, Links and Luck – Part 2

seoThis post (SEO Practices… Part 2) is brought to you by our Search Marketing Channel sponsor Blurbpoint. Part I can be found here.

As was explored in our first post, instead of focusing SEO strategy to fight against Panda, Penguin and other animal-friendly Google changes, strategies need to focus beyond typical SEO tactics. Here are a few additional ideas for you.


Infographics are an incredibly important tool for online marketing. These graphics grab the attention of readers, but they also aid in scalable link-building. The Internet has always relied on innovative and attractive content. Well-designed, easy-to-digest infographics are popular tools that help bloggers and web content managers show off new information and design skills. Infographics have also changed the landscape of how SEO works. Small infographics are engaging, visual lures that vastly appeal to online readers. They can help with a story and even become a story all on their own.

The Beal Deal with Jennifer Cario (@JenniferCario)

The Beal Deal is back!

Jennifer CarioI’m not quite sure where to start with the introduction for my next guest. Jennifer Cario (aka Jennifer Laycock) and I go way back–if I recall correctly, she had to proof read my posts back when I started writing for Search Engine Guide….a LONG time ago. Over the years, Jen has found lots of ways to stay ahead of her competition–turning a C&D letter from the Pork Council into an amazing publicity opportunity! These days, Jennifer is focusing on Pinterest marketing–when not chicken farming or baking delicious treats!

Here’s your bento box of Jennifer Cario!

Q1. Let’s start with your rebrand. You “merged” with Matthew Cario back in 2011 and changed your name from Jennifer Evans to Jennifer Cario. What challenges have you faced building a new name for yourself?

Yahoo Ups The Cool Factor with Two New Apps

yahoo weatherWhat adjectives would you use to describe Google as a company? Maybe cool, inventive, forward-thinking, a fun place to work. How about Yahoo? I’d go for old fashioned, stale, boring, strict.

That’s why Yahoo hired former Google exec Marissa Mayer last summer. They want Yahoo to sound more like Google, but Mayer’s first few weeks in the office did little to improve the company’s image. Nine months later, she’s still known as the woman who rescinded Yahoo’s telecommuting policy but she’s working to change that, too.

Speaking at the Great Place to Work Conference, Mayer defended her decision saying,

“. . people are more productive when they’re alone but they’re more collaborative and innovative when they’re together. Some of the best ideas come from pulling two different ideas together.”

91% of Moms Use Social Media Regularly: If Family Isn’t In, They’re Out

1161775_proud_motherIf you’re reading this, you probably already know that moms spend a lot of time on social media. But did you know that activity has increased by 20% in just three years.

According to BabyCenter’s 2013 Social Mom Report, 91% of moms now check-in with a social media network on a regular basis. Social media is such an important key to staying in touch that 22% of moms said “if friends or family don’t participate in social media, they are not as much a part of their lives.”

Wow, cold. But I have to admit, I know more about my two siblings who post regularly to Facebook than the one that doesn’t. (Not proud of that fact, but I’m being honest here.)

Follow the Signs to the Marketing Pilgrim Job Board

april job-searchHave you checked into the Marketing Pilgrim Internet Marketing Job Board this week? If you are looking for a new job right now then check it out here.

If you are looking for that perfect hire you would be hard pressed to find a better audience than ours for just $27 / per month per listing as well. Find out how to list your openings here.

Have you seen the new listings this week (as of April 19, 2013)? Here is a sampling:

Public Relations Manager - – Encino, CA

Senior Marketing Communications Manager – CrowdFlower – San Francisco, CA

Pay per Click/SEM/SEO Specialist – DriveStaff Inc. – Lake Zurich, IL

Marketing Coordinator – Shenandoah Studio LLC – Philadelphia, PA

New Facebook Logo Appears. You Like?

Not sure what to say about this kind of ‘news’.

Let’s just chalk it up to branding and a day where ‘news’ in the online space means little.

The ‘news’ is that Facebook has changed their logo a little. Here is the old (on the left) to the new (on the right).

Facebook Logo Change

Stunning, huh? Have a good weekend.

LinkedIn Mobile Update Includes Ads

LinkedIn-Logo-02LinkedIn quietly continues to be a force in its section of the Internet space. It’s not a social network but it is. It’s just expanded online resumes but it’s more. Trying to describe LinkedIn and its potential is not easy.

One thing is certain though; it is working. ABCNews puts it this way which is pretty convincing.

LinkedIn’s approach has been highly successful so far. Although the Mountain View, Calif., company is about one-fifth the size of Facebook in terms of annual revenue and total users, its stock has been the hotter commodity on Wall Street. LinkedIn’s shares have nearly quadrupled since the company went public in May 2011, while Facebook’s stock has sunk by 30 percent from its initial public offering price 11 months ago.