This week it’s the “presence dot” and the profile push.
First, an eagle-eyed reporter at CNET discovered tiny green dots in their newsfeed. These dots, which appear next to a poster’s name in the feed, means that person is currently online. Click the dot and a message box opens so you can discuss their recent update.
A year ago, I wouldn’t have given this idea a second thought, but in the past few months, I’ve begun to use Facebook as a way of seeing if my friends are online before I fire up Skype. It’s a quick way to locate my friend who spends her evening playing Facebook games, but I don’t care for the actual chat mechanism, so hi-ho, hi-ho, a quick message and it’s off to Skype I go.
By placing the online indicator right in the stream, it’s more immediate and I imagine it would encourage more people to impulsively open the chat box. More chatting means more time on site and that’s always a good thing for any website.
Your Profile is (insert percentage here) Complete
A TNW reporter was part of a different test this week – the profile completion push. When Emil Protalinski signed on to Facebook, he found a blue prompt bar asking where he grew up. He was also told that his profile was only 90% complete. When he admitted that he was indeed from Toronto, just as Facebook suspected, he received a pretty blue check-mark and a 100%. Hooray!
Now that Facebook is slicing and dicing user data for marketing purposes, these profile boxes are more important than ever.
When I logged in today, I didn’t find any blatant requests for information, but Facebook still wants me to fill in the blanks. As you can see, I haven’t satisfied their needs in regard to my workplace, my city and my relationship status. That last one is the one I find most offensive. Does the world really need to know if I’m married, single or in a complicated relationship?
At the moment, Facebook is okay with me leaving these questions unanswered but if they start blue prompting me every time I log in, I’m going to rebel. I get this enough at YouTube and LinkedIn. Take the hint people, if I didn’t fill in the box, I don’t want to fill in the box. Let it go.
Is your Facebook profile 100% complete?