SEO Practices in 2013: Location, Links and Luck – Part 2
This post (SEO Practices… Part 2) is brought to you by our Search Marketing Channel sponsor Blurbpoint. Part I can be found here.
As was explored in our first post, instead of focusing SEO strategy to fight against Panda, Penguin and other animal-friendly Google changes, strategies need to focus beyond typical SEO tactics. Here are a few additional ideas for you.
Infographics are an incredibly important tool for online marketing. These graphics grab the attention of readers, but they also aid in scalable link-building. The Internet has always relied on innovative and attractive content. Well-designed, easy-to-digest infographics are popular tools that help bloggers and web content managers show off new information and design skills. Infographics have also changed the landscape of how SEO works. Small infographics are engaging, visual lures that vastly appeal to online readers. They can help with a story and even become a story all on their own.
SEO works with infographics when the image provides data, which is sometimes simply content hidden within an image. Depending on your business, there are a number of data-rich infographics that can be created. While many believe infographics are only a hybrid of image and content, it’s also about the relationship of the design to the eye of the viewer. You get the best of both worlds by drawing in content-weary readers with a creative image while still having the opportunity to get your SEO words carefully placed.
Why should it be implemented in a Marketing Campaign?
Being a visual representation, infographics always capture the interest of the audience. It will surely push people to link to your image and site. This in turn always helps to bring the traffic from other blogs using your infographic. They can be easily shared and viewed on popular sites like Facebook, Pinterest, Twitter, Digg, Reddit, Stumble upon and many more, if they are produced in .JPEG format. Further, if a site hosts excellent infographics, it always helps to create brand awareness to the highest level.
Participate in Q&A
Q&A websites provide a forum where experts in different niches answer questions from people all over the world who are looking for a solution or just more information. By conducting or interacting with these discussions, you can get to know your audience and draw attention to your site. Many webmasters have recognized the popularity of Q&A and capitalized on it as a SEO link-building opportunity.
Here’s why you should start participating in them right away:
Different Q&A websites like Yahoo Answers, Quora, Answers.com, Askville and StackOverflow always allow you to answer questions and to gain rank based on your performance. If you become an expert in a specific niche, people will likely follow your answers and trust you as a contributor. In addition, if they find your contribution most valuable, the possibility of landing on the first page of the search engines for a specific query increases, which always leads to drive maximum traffic.
However, it is also very important to remember that you are not providing people the answers only, but an opportunity to redirect to your site. Always make sure that they find quality and useful information through these links in order to make them relevant to the topic and search queries. Those who are content composers or site owners, should sign up to be members of major search engine Q&A forums as they always help to generate high quality backlinks and provide for a better public relation image.
Citations improve your SERPS. Sites like Yelp, Manta, HotFrog and others drive traffic and earn trust from search engines. Citations are a huge factor for local SEO and ranking G+ Local/Maps results on Google. Citations are defined as “mentions” of your business name and address on other webpages. This is a key component to ranking algorithms of major search engines. Other factors being equal, businesses with a greater number of citations will have a higher ranking than businesses with fewer citations.
Citations from well-established and well-indexed portals help increase the degree of certainty that search engines have about your contact information and category. The biggest factors in local listings appear to be the number of citations, reviews and positive comments. Positive reviews count more than citations, so persuading customers and clients to post great reviews on Google Places pages is one of the most productive things you can do for a better rank.
Local search and mobile devices include mobile phones, tablets, laptops and any other future mobile engagement tools. Link building is not working as well as other methods for SEO. Location citations have taken precedence in 2013 and should be the key strategy for Internet marketers. David Daniels, the SEO manager at Standing Dog Interactive, showed that local citations are key for 2013 local search engine optimization strategy.
Well 2013 is going to be a rapid year and brings many things for the marketing world. I would love to hear your thoughts and suggestions. Please share your lessons, examples, ideas in the comments below.
Thanks and good luck!
The information and opinions in this post are not necessarily those of Marketing Pilgrim.
About The Author:
Sanket Patel is the Founder of Blurbpoint.com, a leading SEO Company since 2006. Blurbpoint.com specializes in Advance Guest Blogging Services, SEO Services, Link Building, Online Reputation Management, Social Media Marketing, Content Marketing and much more.