Data Requests Without a Warrant? Google, Says No to the Justice Department

Stock Photo of the Consitution of the United States and Feather QuillHow much of your privacy are you willing to give up in the name of national security? It’s a question that we’ve been pondering in some form since those boys in Philadelphia penned the Constitution. But doesn’t it feel like it’s become a stickier point in the 21st Century?

Look at the recent bombing in Boston. As soon as the suspects were named, people started asking questions. Why didn’t the FBI see this coming? Were there signs on social media accounts? Were there mobile phone calls that could have and should have been intercepted? After the fact, we’re quick to blame law enforcement for not digging deep enough. But think about it. If a month earlier, the FBI has asked for data from Facebook and Twitter, cell phone records and email records from a University, eyebrows would raise.

The Pros and Cons of Drive-by Couponing

geolocation adsYou’re driving through town and stop for a red light. Ping! That’s the sound of a mobile phone notification. Excited, you pick up your phone (which is always within reaching distance) and check, hoping it’s a cool Tweet or a text message from a friend. Nope. It’s an advertisement for the gas station on the next corner. Come in now and save 10 cents per gallon.

You check your gas gauge. You are a little low, so why not? The light turns green, you drive on and make an unscheduled stop at the gas station.

You’ve been snared by the drive-by coupon.

AdAge says that “filling stations” (must be an East coast thing, no one calls them that out here in the West) in three states are currently testing this new concept from iSign Media.

Why Not Check Out The Marketing Pilgrim Job Board Today?

today“Never put off till tomorrow what you can do today.” –Thomas Jefferson

Today is the day you can start your new job search. Today you can check into the Marketing Pilgrim Internet Marketing Job Board. To find the full listings click here.

If you are looking for that perfect hire you would be hard pressed to find a better audience than ours for just $27 / per month per listing as well. Find out how to list your Summer openings here.

Have you seen the new listings this week (as of May 31, 2013)? Here is a sampling:

VP of Search and Content Marketing – TextLinkBrokers.com – Mesa, AZ

Marketing / Communications Coordinator – Synectics – Berlin, CT

SEO / SEM Manager – Adecco – New York, NY

Google Search Results Get Healthy

avocado with options (1)Google is rolling out a new feature that will help folks who are counting calories or simply trying to undersand what they are eating.

The Google Inside Search blog tells us

Figuring out how to make smart choices about some of our favorite foods can often be a cumbersome and daunting process. So we’re hoping we can make those choices a little bit easier: starting today you will be able to quickly and easily find extensive nutrition information for over 1,000 fruits, vegetables, meats and meals in search. From the basics of potatoes and carrots to more complex dishes like burritos and chow mein, you can simply ask, “How much protein is in a banana?” or “How many calories are in an avocado?” and get your answer right away. You’ll hear the answer to your specific question, see relevant nutrition information under an expansion, and be able to switch to other related foods or serving sizes.

Tumblr Fans Draw a Line in the Sand. Yahoo! This is War!

A funny thing happened on my way around Tumblr today. For the first time ever, I was able to reblog a post within seconds of deciding to do it. It was a moment of pure joy. It was as if I’d learned the secret language of the young, creatives who hang out on Tumblr. I was no longer an outsider.

Then I found this:

tumblr war

Hmm. . .so the reason I was able to find the reblog button was because it’s now backwards from the way it was before. I’m not sure what to make of that. I investigated further and was thoroughly amused by the long list of angry Tumblr posts many of which were too filthy to reproduce here.

The upside-down orientation arrived just before Tumblr’s advertising announcement post.

YouTube Forces Google+ Integration On Me: This is Me Not Smiling

Who-am-ILast night, I logged in to my YouTube account and was faced with a choice; do I still want to be me or do I want to change my name to match one of my Google+ pages. Good question. I was already having an online identity crisis before I saw this fork in the road and it truly, truly stumped me.

I wish I had taken a screengrab of the initial prompt. I thought I could recreate it this morning by changing my mind, but now YouTube isn’t offering me a chance to go back!

Prior to yesterday, my YouTube channel was called TV_Cyn. It was hooked to my gmail address and contained mostly TV related videos because that’s my thing. In addition to my own Google+ page, I have a page for my TV site TV of the Absurd.

[Infographic] Local Consumer’s Digital Path to Purchase More Convoluted Than Ever

Local Consumer's Digital Path PreviewLocal Internet marketing. So fun and easy to talk about but very, very difficult to do.

It’s a trouble spot for many local marketers because there is so much ground to cover. With that knowledge, now consider putting yourself on the other side of the table as the consumer. There are so many information sources that can help (or hinder) a purchase decision. While having information is a good thing, there is such a thing as ‘too much of a good thing’.

Local Market Lauch, a player in the local space that delivers business listings management and local presence solutions, has put together an infographic showing this local consumers’ digital path to purchase. Marketers take note.