DoubleClick’s Display Remarketing from Search Ads Out of Beta
The headline tells the story really but if you want more this comes from the DoubleClick Search blog
Back in October, we announced the beta release of display remarketing from search ads, which allows advertisers to use insights from paid search clicks to remarket to audiences across ad exchanges via DoubleClick Bid Manager, or the Google Display Network (GDN) — all with a seamless, tagless workflow.
We’re excited to announce that display remarketing from search ads is now out of beta, and is available to all DoubleClick Search customers globally.
And now for something completely different, a video from Google.