Google looks like it will probably be hiring yet again in their legal department. Well, there is no announcement to that effect but considering the number of countries stepping up to the plate to take a swing at the company for search and display tactics they are probably going to need the help.
Bloomberg is reporting that the FTC is looking into Google’s way of promoting its DoubleClick platform vs the other display ad platform options that exist. Once again there seems to be this idea that Google is a public utility even though it is a private company but anyway.
From Bloomberg we get the following.
Google Inc. is facing a new antitrust probe by the U.S. Federal Trade Commission into whether the company is using its leadership in the online display-advertising market to illegally curb competition, people familiar with the matter said.
The fresh inquiry, which follows the FTC’s decision to close a review of Google’s search business in January without taking action, is in the preliminary stages and may not expand into a larger probe, said the people, who asked not to be named because the matter hasn’t been made public.
If you would like a quick chuckle take a look at the video version of the Bloomberg report. Toward the end of the segment, the use of off-topic video of Google Glass really enhances the report ;-).
Will this turn into anything for real? That remains to be seen. The political climate is what drives this and Google has played an interesting game in that they have been staunch supporters of President Obama (actually uncomfortably so but that’s just my opinion).
Many ex-Googlers have had various government positions during this administration. When you see things like this you have to wonder how much is for show which makes it even worse. Is Google protected by the government because of its political leanings? That’s for the conspiracy theorists to argue about but it’s something to consider.
As far as true free market principles go many wonder just why Google gets attention at all. Could it be just as an example that is used to scare other companies ‘into line’ while knowing full well that nothing will happen to Google, at least not in the US? That would be tragic but is it out of the question? I don’t think so.
Lots of speculation. Lots of questions. In the end, it’s a distraction that proves once again that the less government involvement in most businesses the better and vice versa.