Social media has had quite a ride over the past 10 years (or however many you want to apply to its lifetime if you don’t agree with 10).
As companies have discovered and embraced the process they have also managed to abuse it in the process. The practice has devolved and is now trying to get its footing as an effective Internet tool while not having to claim that it will save the world for whomever chooses to use it. The reality is that when done properly it is a very effective way to accomplish a lot for a business in areas as diverse as marketing, legal, sales, PR, HR and on down the line.
The inbound marketing software company, HubSpot, has created an interesting infographic to show this kind of life cycle development we are eluding to here. Check it out.
There is a new addition to ever growing group of services that HubSpot is offering in its software as a service (SaaS) marketing automation software product. The following video explains that as well.
So what is it going to be for your business? Social media the way it should be or social media the way it has been?